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Careers at Bacardi

Regional On-Trade Manager

Job Name

Regional On-Trade Manager







Reporting Line:

Head of On-Trade, UA, KZ, CIS

Job type:

Full time

Lead recruiter:

Taisia Kushnir

About the role

Your Opportunity

In this role you will be accountable for creating value through driving revenue and developing relationships with On-Trade customers in Kyiv. You will provide regular and effective coverage of sales plan with the aim to achieve Company’s objectives in distribution, price, product availability and promotion. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the On-Trade in Kyiv.

About You 

You have experience in HoReCa sales and trade marketing. You are proactive and easy-going, self-organized, energetic, and positive thinker. You know everything about industry and willing to work with premium portfolio brands.


With our Consumer at the heart, your key focus will be to:
  • Make effective business relationships with existing and potential retail clients at the territory he/she is responsible for, including national / regional key clients and retailers
  • Establish routes to visit the outlets in the served territory according to the existing database. To consider the importance of the outlets for the Company's business, minimize crossings between the outlets, the frequency of visits to each outlet (prioritization)
  • Coordinate activities and to teach On-Trade sales personnel and promotional agencies
  • Develop brand loyalty in On-Trade sales personnel and to highlight the benefits of cooperation with us
  • Support, develop and coordinate the work of On-Trade personnel to ensure the uninterrupted supply of direct and indirect customers
  • Control the quality of the promotions in retail outlets
  • Search for new and develop existing outlets
  • Analyze the situation in the territory to determine the prospects of the Company's business, establishing and developing business and partnerships with potential clients
  • Ensure the sales plan implementation for the served territory 
  • Supervise and provide the consistent availability of our products
  • Monitor the compliance of product prices in the Menu according to the recommended prices of the Company
  • Convince the outlet administration to adjust the price for our brands according to the recommended retail prices and depending on the product prices of competitors
  • Require compliance with agreed sales outlet arrangements
  • Organize the installation of trade/advertising equipment
  • Provide trade marketing activities: trainings / consultations, promotional activities to promote the Company's products, motivation programs for client’s staff
  • Collect the statistics about Company’s and competitors’ products sales for the period
  • Provide monthly reports about the situation in served territory, including analysis of sales, distribution, information on promotional activities of the Company, and information on competitors’ activities

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor/Master degree
  • Demonstrable track record of performance in Commercial
  • Strong negotiation skills
  • Demonstrable affinity with On-Trade, Events and / or Promotions
  • Discipline, structures and a good ability to organize your work independently and effective
  • If necessary, you are available and willing to work in the evenings and weekends due to the job specifics 
The following experiences are preferred: 
  • Experience in the Spirits Industry and/or Beverages is a distinct advantage 
  • Strong relationship builder in complex organizational contexts 
  • Technical skills will help to support the candidate’s success
Personal Qualities
  • Result-oriented mindset
  • Maturity in problem-solving and decision-making
  • Ability to translate strategic objectives into sound practical plans
  • Excellent communication skills
  • Innovative, out of the box thinking
  • Proactive and easy-going
  • Self-organized, energetic and positive thinker

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.