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Careers at Bacardi

Relationship Manager (Entry level role) - Liverpool, Manchester & Leeds

Job Name

Relationship Manager (Entry level role) - Liverpool, Manchester & Leeds


United Kingdom





Reporting Line:

Field Sales Manager - NW & NI

Job type:

Full time

Lead recruiter:

Laura Jenkins

About the role

Your Opportunity
  • You are the face of Bacardi.
  • You bring our brands to life in bars, clubs, restaurants and venues by building brilliant relationships and working in partnership with our customers. 
  • You drive the performance and growth of Bacardi’s brands through searching for new business, driving distribution and connecting with the consumer. 
About You 
  • You are a fun, passionate, driven, target-oriented team player who is hungry to take their first step into a global family run business.
  • Up for the challenge of managing a large customer base and spending time on the road and in front of key customers around the UK.
  • Your entrepreneurial style means that you will thrive hunting and driving new business, distribution and activating our brands by putting the consumer at the heart of your work.
  • Your strong communication, networking and interpersonal skills will be key to your success in role.


With our Consumer at the heart, your key focus will be to:
  • Manage call file of 350+ outlets and partner with them to find solutions to excite and delight their consumers
  • Increase distribution and menu placement of our premium portfolio
  • Ensure strong brand availability and visibility across our UK hot circuits in all On Trade outlets
  • Increase brand awareness through tactical activations by putting the consumer at the heart
  • Hunt, seek out and generate new business leads for our teams to convert into contractual agreements
  • Collaborate with Field, Regional Chains, National Chains and our Advocacy teams to win the On Trade 

Skills and Experience

The Skills & Experience needed to create your legacy
  • Demonstrable track record of performance and delivery (results and/or achievements) 
  • Good knowledge of the on trade and spirits either through a consumer lens or bartender knowledge  
  • Strong (social) networking and interpersonal skills
  • Strong analytical, planning, and time managements skills
  • Well-developed communication / presentation skills (Active Listening) 
  • Apply creative thinking
Personal Qualities
  • Looking for the right candidate to join the business and use this role as a steppingstone to catapult their career within a global family run spirits business
  • Knowledge of the drinks industry from the bar or consumer side are preferred but not essential, this can be taught. We are looking for someone who has a 10/10 attitude to learn, a hunger to win and demonstrates attention to detail
  • You will need to be a new business machine who has their finger on the pulse when it comes to hunting out and seeking new business opportunities within the on trade. This is essential for the role
  • You must be self-motivated, ambitious, and confident with your approach to the day-to-day role
  • You must be willing to travel around the UK and be flexible to relocate if successful within the role
  • You are pro-active, goal-oriented, and passionate about delivering results and constantly seek to improve
  • You create strong positive first impressions and easily build those into great relationships with our clients
  • You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results
  • You demonstrate resilience by overcoming challenges and staying calm under pressure 
  • You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.