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Careers at Bacardi

Revenue Growth Management Manager Benelux & Nordics

Job Name

Revenue Growth Management Manager Benelux & Nordics







Reporting Line:

Director, European Pricing

Job type:

Full time

Lead recruiter:

Djamilla Mulders

About the role

Your Opportunity

As the Cluster Revenue Growth Manager you will be accountable for creating value and financial impact for our company. You will build and develop capabilities to drive sustainable NSV/case growth by creating best in class RGM practices that enables us to Set, Get and  Keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Regional commercial team and Cluster Leadership team
  • You will drive annual growth in  net revenue and gross profit per case through a best in class Revenue Growth Management practice (analysis, strategy and programs) that is fully embedded in the IAP process.
  • You will build and embed the functional capability of  Pricing Strategy (Set, Get and Keep price) and Trade and Promotional Investment Optimization driving value growth in your markets
  • You will apply the frameworks, tools and guidelines to drive greater effectiveness and ROI of commercial investments and promotional spending
  • You will provide regular feedback to the sales team on effectiveness of the promotion strategy locally and work with them to create and implement changes as required
In this role, you will primarily be based in the Local office where you will be working with multifunctional team colleagues. However, you will be part of the broader RGM Community across the Region and as such there will be some travel to other markets or to the Regional Head Office for the purposes of inspiration, input and alignment.


With our Consumer at the heart, your key focus will be to:

Drive results & excellence in execution
  • Embed our RGM practices in the Cluster IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives. 
  • Challenge the organization ensuring our cluster channel strategies lead to continuous brand-pack-channel mix optimization in order to drive NSV and GP per case.
  • Apply the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources.
  • Apply frameworks to measure and continuously improve promotional investment ROI in your market
  • Together with the Commercial Leadership ensure adherence to global minimum pricing to support global price growth
  • Apply the global trade terms framework which drives trade spend transparency and optimization, and enables the commercialization of our Pricing strategies
Develop talent and capability 
  • Together with Commercial Development, own and embed the Bacardi Commercial Way framework to  build the organization's capacity to deliver year on year value growth and build best in class Commercial capabilities 
  • Build a learning organization by creating a “share, steal and reapply” culture that systematically identifies and rolls-out best practices and creates synergies. 
  • Work with the Commercial leadership team to build and resource, capabilities and sustained ways of working 
  • Ensure implementation of learning and development plans and sustained learning for everyone in your team
Create a winning team
  • Build a sense of RGM community with colleagues in other clusters
  • Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
  • Create a culture of excellence in execution that recognizes and rewards high performance
  • Ensure all employees have a knowledge of Bacardi company history and culture

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience in Revenue Growth Management in FMCG company (at least 5 years)
  • Commercial skills gained through hands on Commercial roles 
  • Experience in roles related to understanding customer and channel dynamics
  • Proficiency in English language skills
The following experiences are preferred:
  • Sales / Marketing experience 
  • Experience within one or more companies that have an established reputation for Revenue Growth management excellence 
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage 
  • Local Country language(s) knowledge (French, English, Dutch)

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.