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Careers at Bacardi

Revenue Growth Management Manager for DACH

Job Name

Revenue Growth Management Manager for DACH







Reporting Line:

RGM & Pricing Director Europe

Job type:

Full time

Lead recruiter:

Daniella Robbins

About the role


As a key part of Revenue Growth Management, you will be accountable for creating value and financial impact for our company.

You will help build and develop capabilities to drive sustainable Net Sales Value/case growth, by creating best in class Revenue Growth Management practices that enables us to set, get and keep price as well as to optimize mix.

Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing and Commercial Leadership Teams.


  • Performance: Achieve Total Net Sales Value (NSV) and Gross Profit (GP) growth targets vs. budget and NSV and GP per case target ahead of plan
  • Value share: Provide target value share growth
  • Customer: Deliver Customer Profitability targets
  • Employee Engagement: Achieve sustained improvement in engagement and enablement
  • Talent: Deliver against talent management objectives

  • You will support the DACH annual growth in Net Revenue and Gross Profit per case through a best-in-class revenue growth management practice (analysis, strategy and programs) that is delivered in a progressive, sustainable way for our brands and fully embedded in the Intergrated Activity Planning (IAP) process.
  • You will help build and embed the functional capability of pricing strategy (set, get and keep price) and trade and promotional investment optimization driving value growth.
  • You will ensure that pricing and promo strategy is executed according to plan.
  • You will work with Sales team to identify opportunities to improve NSV/case or grow NSV ahead of budget by applying RGM tools.
  • You will apply the frameworks, tools and guidelines to drive greater effectiveness and Return on Investment (ROI) of commercial investments and promotional spending.
  • On a regular basis you will monitor and optimize the pricing strategies as to their compliance with Guardrails & Minimums.
  • You will play a coordinating role in developing and implementing a promo ROI calculation within ANAPLAN.
This role is varied and while based in the Hamburg and/or Vienna office, around a third of your time will be interacting with the other DACH market teams as well as key customers. As a result, you can expect to be travelling occasionally to stay connected to all stakeholders. 

  • Create a framework to deliver multi-year accretive price strategy across our products capturing market trends, customer strategies and beyond
  • Deliver framework, guidelines and execution of best practice promotional optimisation across brand and channel to deliver optimal value
  • Develop improved Return On Investment framework to be adopted in each channel through identifying optimal pack price architecture for the short and midterm for our brands
  • Evaluate, design and implement a framework that optimises gross to net terms across each channel by identifying working and non-working funds
  • Responsible for inter-company and inter-channel net price defensibility
  • To identify tools by brands to ensure that our brands remain profitable for the customer and for us


Drive results & excellence in execution:
  • Embed our RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives
  • Challenge the organization ensuring our channel strategies lead to continuous brand-pack-channel mix optimization in order to drive NSV and GP per case
  • Integrate the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources
  • Apply frameworks to measure and continuously improve promotional investment ROI across markets
  • Ensure adherence to global minimum pricing to support global price growth
  • Embody the global trade terms framework to drive trade spend transparency and optimization, and enables the commercialization of our Category Pricing strategies
Develop talent and capability:
  • Together with Commercial Development, support embedding the RGM capabilities to build the organization’s capacity to deliver year on year value growth
  • Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices
  • Provide Category and Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives
  • Work with the Sales team, Customer and Consumer Marketing teams to build capabilities and sustained ways of working
  • Ensure implementation of learning and development plans and sustained learning

Skills and Experience

To be successful in this role you will have/be:
  • 5+ years experience in Commercial Finance roles and/or Customer Marketing (e.g. in roles in Strategic Category Management, Purchaser/Shopper Marketing, Sales and Channel Strategy, Integrated Business Planning, Revenue Growth Management)
  • Strong Commercial acumen gained through hands on Commercial roles
  • Good understanding of customer and channel dynamics
  • Strategic Thinking Agility in an international environment within FMCG sector
  • Strong management skills gained through hands-on line management responsibilities
  • Fluency in English and German language is mandatory
  • Sales experience and/or spirits/drinks industry knowledge is advantageous

  • Fearless attitude to grow our business
  • Founders’ mentality to ensure decisions are made for the long term
  • Self-Awareness; able to reflect on personal qualities, strengths, and areas for development
  • A great team player capable of creating & contributing to a culture of belonging for a more diverse and inclusive workplace
  • Very well organized & able to move at pace
  • Able to translate insight into action
  • Resilience and tenacity in the face of ambiguity and challenge
  • Strong emotional intelligence and maturity
  • Able to build relationships with diverse internal & external stakeholders

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.