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Careers at Bacardi

Revenue Growth Manager DACH

Job Name

Revenue Growth Manager - DACH (Hamburg)







Reporting Line:

Reports to: RGM & Pricing Director, Europe

Job type:

Full time

Lead recruiter:

Kelly Scarfe

About the role

As a key part of Revenue Growth Management for Germany, Austria and Switzerland (DACH), you will be accountable for creating value and financial impact for our company.  You will help build and develop capabilities to drive sustainable NSV/case growth by creating best in class RGM practices that enables us to set, get and keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing and Commercial leadership teams.
  • You will support the DACH annual growth in net revenue and gross profit per case through a best in class revenue growth management practice (analysis, strategy and programs) that is delivered in a progressive, sustainable way for our brands and fully embedded in the IAP process.
  • You will help build and embed the functional capability of pricing strategy (set, get and keep price) and trade and promotional investment optimization driving value growth 
  • You will ensure that pricing and promo strategy is executed according to plan
  • You will work with Sales team to identify opportunities to improve NSV/case or grow NSV ahead of budget by applying RGM tools
  • You will apply the frameworks, tools and guidelines to drive greater effectiveness and ROI of commercial investments and promotional spending
  • On a regular basis you will monitor and optimize the pricing strategies as to their compliance with Guardrails & Minimums
  • You will play a coordinating role in developing and implementing a promo ROI calculation within ANAPLAN 
This role is varied and while based in the Hamburg offce, around 1/3 of your time will be interacting with the other DACH market teams as well as key customers.  As a result, you can expect to be travelling occasionally to stay connected to all stakeholders.

  • Develop a framework to deliver multi-year accretive price strategy across our products capturing market trends, customer strategies and beyond
  • Deliver framework, guidelines and execution of best practice promotional optimisation across brand and channel to deliver optimal value 
  • Develop improved ROI framework to be adopted in each channel through identifying optimal pack price architecture for the short and midterm for our brands
  • Evaluate, design and implement a framework that optimises gross to net terms across each channel by identifying working and non-working funds
  • Responsible for inter-company and inter-channel net price defensibility 
  • To identify tools by brands to ensure that our brands remain profitable for the customer and for us 


Drive results & excellence in execution
  • Embed our RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives. 
  • Challenge the organization ensuring our channel strategies lead to continuous brand-pack-channel mix optimization in order to drive NSV and GP per case.
  • Apply the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources.
  • Apply frameworks to measure and continuously improve promotional investment ROI across markets
  • Ensure adherence to global minimum pricing to support global price growth
  • Apply the global trade terms framework which drives trade spend transparency and optimization, and enables the commercialization of our Category Pricing strategies
Develop talent and capability 
  • Together with Commercial Development, support embedding the RGM capabilities to build the organisation’s capacity to deliver year on year value growth.
  • Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.
  • Provide Category and Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives. 
  • Work with the Sales team, Customer and Consumer Marketing teams to build capabilities and sustained ways of working
  • Ensure implementation of learning and development plans and sustained learning 

Skills and Experience

Experience in Customer Marketing (e.g. in roles in Strategic Category Management, Purchaser/Shopper Marketing, Sales and Channel Strategy, Integrated Business Planning, Revenue Growth Management)
Experience in Commercial Financial Analysis
Strong Commercial skills gained through hands on Commercial roles 
Experience in roles related to understanding customer and channel dynamics 
Experience in strategy roles in an international environment in FMCG consumer brands 
Strong management skills gained through hands online management experience 
Fluency in German and Proficiency in English 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.