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Careers at Bacardi

Revenue Growth Manager, UK & Ireland

Job Name

Revenue Growth Manager, UK & Ireland


United Kingdom




Finance - Administration

Reporting Line:

Director, European Pricing

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

Your Opportunity

As an integral member of the regional RGM community, you will be accountable for creating value and financial impact for Bacardi.
You will help build and develop capabilities to drive sustainable NSV/case growth by creating best in class RGM practices that enables us to Set, Get and  Keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing and Commercial leadership teams.
  • You will support, lead and develop strategic value generators to support the UK‘s sustainable revenue growth through embedding & executing relevant best practice Revenue Growth Management practice in the UK and beyond.
  • You will help build and embed the functional capability of Pricing Strategy, Trade and Promotional & investment Optimization driving value growth
  • You will  develop and apply frameworks, tools and guidelines to drive greater effectiveness and ROI of commercial investments and promotional spending
  • You will be responsible for ensuring that the UK price strategy is in line with European guardrails through the visibility you will drive through working across different departments
This role is varied and whilst based in the Winchester office (with flexible working), you will be expected to visit key customers and occasionally travel abroad to meet with your regional counterparts. Please note, currently everyone is working from home and will only return to the office once safe to do so. 


With our Consumer at the heart, your key focus will be to:

Lead strategy and approach & Drive results & excellence in execution
  • Develop, lead and embed best practice RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives for your channel.
  • Challenge the organization ensuring our channel strategies lead to continuous brand-pack-channel mix optimization in order to drive NSV and GP per case.
  • Apply the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources.
  • Apply frameworks to measure and continuously improve promotional investment ROI across markets
  • Together with the European Pricing team, ensure adherence to minimum pricing to support global price growth
  • Support implementation of a trade terms framework which drives trade spend transparency and optimization, and enables the commercialization of our Category Pricing strategies
Develop talent and capability 
  • Together with Commercial Development, support embedding the RGM capabilities to build the organization’s capacity to deliver year on year value growth
  • Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.
  • Provide UK Category and Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives. 
  • Work with the UK Customer and Consumer Marketing teams to build capabilities and sustained ways of working
  • Ensure implementation of learning and development plans and sustained learning
Key Objectives
  • Implement a framework to deliver multi-year accretive price strategy across Bacardi products capturing market trends, Brexit and beyond
  • Deliver framework, guidelines and execution of best practice promotional optimization across brand and channel to deliver optimal value 
  • Evaluate and implement a framework that optimizes gross to net terms across all channels by identifying working and non-working funds
  • Responsible for inter-company and inter-channel net price defensibility 
  • To identify tools by brands to ensure that our brands remain profitable for the customer and Bacardi 
  • To create a codified way of working “RGM heartbeat” in the UK that ensures that we are able continue to improve on all key metrics and support the European RGM team to build a replicable model which can be adopted across Europe
  • Identify and support the delivery of key customer deliverables

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience in Revenue Growth Management, Sales, Customer Marketing
  • Experience in Commercial Finance
  • Experience in roles related to understanding customer and channel dynamics
  • Proficiency in English 
The following experiences are preferred:
  • Sales experience 
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.