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Careers at Bacardi

Sales Force Automation Analyst

Job Name

Sales Force Automation Analyst







Reporting Line:

Head of Commercial Operations

Job type:

Full time

Lead recruiter:

Irene Castro

About the role

Your Opportunity

In this role, you will be responsible for successfully managing the full launch cycle of a new sales force automation (SFA) system, called Amalia, in the On Trade market and improve processes for the Sales Team to be more efficient. From backend IT functions, system testing, user adaptation, data management and basic reporting in a timely manner. Act as a single point of contact for the market will require working closely with Sales Managers, Business Managers, IT Department and Commercial Operations Sales Analyst.

About You 

Your ability to manage multiple projects, as well as internal and external stakeholders at any given time will be key, as will be your comfort in working seamlessly within the matrix, with the Commercial and IT. 


With our Consumer at the heart, your key focus will be to:
  • You will be responsible for the business administration of current key commercial information system Amalia and for the expansion of new functionality . 
  • Own and manage our Sales Force Automation (SFA) Amalia Tool in the On trade -including all system administration, field sales support, and central reporting.
  • Collect ongoing feedback from the end-users of the tools to identify pain points and understand how they could be improved.
  • Create strong relationship with Bacardi Tech in order to communicate improvement opportunities to existing tools and well as new needs from the region.
  • Deliver training and supporting material for new and existing users.
  • Act as a single point of contact for the end-users of the tools.
  • Participate in a global community of sales admins, sharing best practices and identifying opportunities that exist in the tools that can be exploited for the markets.
  • Key tasks that are expected:
    • Ticket management: open and tracking
    • Master data maintenance/cleaning  (in articulation with MDG)
    • Definition of assortments and upload/maintenance of concepts images
    • Segment accounts
    • Setup territories and targets
    • Managing orders and orders quotas
    • Translations 
    • Approval process definition for contracts & approvers
    • Testing, troubleshooting, training, onboarding, evangelizing, etc.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor's degree in Administration, Marketing, Big Data and Analytics or similar.
  • Nice to have experience in an environment with FMCG systems.
  • Nice to have experience in IT Sales analysis or similar is considered a plus.
  • Communicate verbally and written in English, Spanish and Portuguese.
  • Experience in dealing with commercial teams and senior management is a plus.
  • Experience in working with IT/ commercial processes and systems and inputting data accurately.
  • Knowledge in SAP Customer and Materials Master Data is considered a plus.
  • Knowledge in Reporting Tools such as Power BI is valuable.
  • Advanced PC user (MS Office, Excel, VBA, Access).
Personal Qualities
  • Passion / Attitude / Sense of ownership (act like an owner, plan to win)
  • Person with high leadership and proactive component and initiative.
  • Demonstrated experience in passion for growth and teamwork.
  • Organized (strong organizational skills)
  • Collaborative / Teamwork focus
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.