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Careers at Bacardi

Sales Representative On Trade- Spain ( Malaga, Tarragona, Valencia, Murcia, Cadiz, Madrid, Zaragoza, Marbella, Almeria)

Job Name

Sales Representative On Trade- Spain ( Malaga, Tarragona, Valencia, Murcia, Cadiz, Madrid, Zaragoza, Marbella, Almeria)




Almeria, Cádiz, Madrid, Málaga, Marbella, Murcia, Tarragona, Valencia, Zaragoza



Reporting Line:

Field Sales Manager On Trade Spain

Job type:

Full time

Lead recruiter:

Adriana Betancourt

About the role

  • In this role you will be accountable for creating value through driving revenue and developing relationships with on trade customers in the central region of Spain. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the on trade in Spain.
  • You will be responsible to deliver key targets as determined by the Country sales plan.
  • You will develop, and maintain, effective relationships with customers and Key influencers and influence the positioning of Bacardi brands in the On Trade.
  • You will be accountable for the implementation of the Commercial plan that delivers against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the On Trade customers.
  • You will drive use of Picture of Success and approach to activate our brands to influence consumers at the point of purchase.
  • You will identify opportunities and guide the development and execution of strategies to maximize Bacardi’s performance at On Trade customers in your region, achieving value creation.


  • Deliver results & excellence in execution
  • Deliver on predefined key revenue targets.
  • Deliver on Pictures of Success targets.
  • Increase distribution of our brands at the outlets.
  • Input into the shaping of the channel & portfolio strategy of the On Trade.
  • Build effective long-term relationships with your Customers & Key influencers.
  • Acquiring of suitable outlets with (high) potential for the brand.
  • Increase visibility through the use of POS materials.
  • Ensuring the quality of our drinks.
  • Plan and coordinate promotions in On Trade outlets.
  • Relentlessly drive a pay for performance based approach with Customers.
  • Good communication to all stakeholders within Bacardi Spain.
  • Develop talent and capability
  • Implement standardized Commercial best practices.
  • Performance: Achieve financial targets, Achieve Pictures of Success targets for
  • Customers in Spain.
  • Value share: Drive Value share growth of Bacardi brands.
  • Commercial scorecard: Achieve goals defined in Commercial Scorecard and
  • Country Capability Action Plan.
  • Customer: Achieve target customer satisfaction measures.
  • Employee engagement: Drive sustained improvement in engagement and
  • enablement.

For this role, you will receive the following: A competitive base salary, annual bonus in line with our Annual Incentive Plan and competitive local market benefits.

Skills and Experience

To be successful in this role you will have/be:
  • Bachelor degree.
  • Demonstrable track record of performance in Commercial, First hand field sales experience preferred.
  • Fluency in English.
  • Strong negotiation skills.
  • Full-time availability.
  • Demonstrable affinity with On Trade, Events and / or Promotions.
  • Discipline, structures and a good ability to organize your work dependently and effective. 
  • If necessary, you are available and willing to work in the evenings and weekends.
  • Driving License is necessary for the role
The following experiences are preferred:
  • Experience in the Spirits Industry and/or Beverages is a distinct advantage

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.