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Careers at Bacardi

Salesforce Marketing Cloud Architect

Job Name

Salesforce Marketing Cloud Architect






Information Technology

Reporting Line:

Innovation, Digital Platforms and Architecture

Job type:

Full time

Lead recruiter:

Malaika Haynes

About the role

Your Opportunity:
Deliver technical solutions that that push the boundaries in supporting the business to deliver commercial growth and long-term brand equity. Build strong stakeholder relationships that nurture the collaborative spirit between regions and functions, enabling us to harness the power of people, technology and systems to help us deliver exceptional results. Work closely with stakeholders to translate complex technical issues into workable solutions

 About You:
You are an experienced Salesforce Architect who acts as an enabler for delivering innovative solutions that support the companies commercial objectives
You have hands on experience in collaborating to delivering high quality stable, usable and scale-able technical solutions
You possess incredible project management skills and the ability to build strong relationships and translate complex technical issues into workable solutions 


With our Consumer at the heart, your key focus will be to:
  • Scope and drive creation of digital solutions, email campaigns, email reporting, and data integration.
  • Work with Product Owner, BAs & other technology architects on validation and feasibility of marketing, and technical requirements in order to craft a comprehensive and scalable solution.
  • Participate on product scrums
  • Architect data feeds, platform configuration, and components needed to run complex automated interactions / campaigns.
  • Create standards and processes to help accelerate implementations and improve quality through the use of SFMC
  • Proactively identify and resolve problems on campaigns and integrations.
  • Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
  • Act as a consultant and SME on Salesforce Marketing Cloud
  • Collaborate on integration and maintenance of PIM & DAM as external systems (InRiver/Bynder)
  • Ensure alignment of business requirements with RRD Marketing Solutions standards and policies, and with industry best practices.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Significant experience in Salesforce Marketing Cloud (in particular Audience/Advertising/Social Studio), and Datorama
  • Experience executing complex email campaign automations in SFMC
  • SFMC Email Specialist/Consultant/Developer Certifications
  • Experience in leading SFMC implementations and integrations
  • Strong interpersonal skills, with the ability to conceptualize and communicate detailed technical concepts to mixed audiences
  • Solid understanding of:
    • Solution design and architecture
    • Data management, segmentation, and ETL best practices
    • Scripting and query development
    • Web analytics / GA36
  • Excellent level of written and spoken English
  • Ability to build and deliver presentations to all levels and effectively explain complex issues and concepts in simple, understandable language
  • Good planning, organizing, and analytic abilities.
  • Ability to effectively manage competing priorities, highly organized with ability to meet internal deadlines.
  • Agile learner, interested in growing into new areas of competencies, trying new ideas, open to change and suggesting & developing improvements
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.