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Careers at Bacardi

Search & Performance Marketing Manager

Job Name

Search & Performance Marketing Manager


United Kingdom




Marketing - Communication - PR

Reporting Line:

Head of Performance Marketing, Global

Job type:

Full time

Lead recruiter:

Claire Jenkins

About the role

Your Opportunity

You will co-own the Paid Search strategy & execution for Europe & Rest of World, become the regions' key point of contact for all Paid Search matters for the brands under your ownership. 

Play a key role in driving forward the integration of Performance Media within our wider business’ brand plans, acting as a true subject matter expert, proactively influencing & supporting brand teams planning across their activation calendar.

About You 

You will ensure that our organization has the insights and processes to capitalize on consumer trends, ensuring we are winning in culture. Expert in Performance Media, particularly Paid Search. Strong working knowledge of the relevant key platforms (Google, YouTube, Pinterest etc.) 


With our Consumer at the heart, your key focus will be to:
  • Refine and adapt global search strategy based off current brand media plans and performance
  • Working closely with agency to monitor performance of all Paid Search activity, interpreting & analysing reporting provided including:
    • Identifying performance gaps and understanding the drivers of these (e.g. SOV lost to budget vs rank) and make suggestions to improve performance against KPIs
    • Using data points to enhance our understanding of consumer behaviour and ensure our targeting is cognisant of these
    • Perform ad-hoc analysis of keywords, ad copy, audiences, content gaps etc. to ensure we are continuously improving results through testing & learning.
  • Provide Digital Leadership including status updates on Search deliverables on a regular basis, including management of deadlines and Reporting
  • Working with partners (Google, YouTube, Pinterest etc) and the media agency, set out a learning agenda to be rolled out globally to all Primos (our name for Employees).
  • Work with local markets on integrating Performance Media principles into the wider brand plans, agitating (and in some instances leading) the relevant agency resource to execute, optimize and report back within the holistic brand plans, truly embedding performance marketing across any digital channel within the brand world.
  • Create a test and learn library of learnings for the brands under your remit, guiding future decisions on the most effective ways to activate.
  • Take ownership of relevant budget lines ensuring that campaigns are pacing in line with budget, communicating month end positions with finance including any reconciling differences along with reasoning

Skills and Experience

The Skills & Experience needed to create your legacy
  • 3+ years’ experience in digital marketing (essential to have paid search experience (PPC / SEM) at either a digital agency or brand
  • Experience in defining, creating, adapting content needs to suit media signals
  • Possess very strong analytical skills, with a keen eye for detail
  • Strong organizational skills, being able to manage multiple projects at once
  • Confident presenting skills; able to adapt style to audience in question and distill technical concepts into plain terms for Primos from other functions
  • Strong industry knowledge (Internal and External) 
Personal Qualities
  • A curious mind with a willingness to share ideas
  • Passion for growth and improvement
  • Strategic mindset with the desire for strong execution
  • Ability to inspire and influence
  • Enjoy problem solving and working in an everchanging environment
  • Resilient 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.