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Careers at Bacardi

Senior Brand Manager - Patron / Cazadores

Job Name

Senior Brand Manager - Patron / Cazadores






Marketing - Communication - PR

Reporting Line:

Brand Director

Job type:

Full time

Lead recruiter:

Emily Clayton

About the role

Your Opportunity

As a Senior Brand Manager, you will be accountable for delivering Brand performance targets in the Canadian market and driving value creation for our Company. You are an integral part of the North American brand team leading critical brand management activities and execution for Patron and Cazadores across Canada. 

About You 

You have a passion for results, and you are able to put consumer at the heart first. You are able to successfully take global brand strategy and in turn execute based on local market needs. You can also navigate through a matrixed environment with effective communication and ability to update applicable stakeholders. 


With our Consumer at the heart, your key focus will be to:
  • Lead the situation assessment of Patron and Cazadores in the market & support activity development as part of the annual Integrated Activity Planning (IAP) process
  • Manage an A&P budget for your programs as assigned to you by the Business 
  • Work with Insights and Finance partner to ensure we measure and evaluate the performance of all brand programs to optimize A&P spend
  • Track and support delivery against brand performance targets, and ongoing review of competitor/trade/consumer insights to help inform brand go-to-market strategy
  • Strategic stewardship to build brand equity amongst target consumers.
  • Profit/volume generation responsibility in order to meet sales volume and profit objectives.
  • Contribute to the NAM strategic planning process annually, establish brand growth strategies and develop the long-term business plan and goals for your portfolios. Lead the execution of the plan within the Canadian marketplace.
  • Align with Commercial Sales team and Supply Chain on budgeted sales/shipment volumes by month/by province/by sku.
  • Program execution through third party Southern Glazer Wine & Spirits (SGWS) Sales execution partner by means of involvement in program development, communication, execution and feedback.
  • Manage the execution of creative strategy and program development process defined direct managers and locally developed/recommended programming.
  • Work with Insights to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required.
  • Foster U.S. and global brand relationships through skilled matrix management, to ensure Canadian strategic representation within North American region.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Brand management experience in progressive roles, leading different Marketing projects
  • Experience multiple specialty areas: experiential, digital, innovation, PR, promotions, events, media, etc. 
  • Verbal/written skills at all levels in an organization; ability to generate meaningful presentations
  • Comprehension, analytical horsepower and curiosity of industry data and how to translate data and insights into simple, actionable steps to grow the brand
  • Preferred candidate has Degree and/or professional Marketing qualifications 
Persona Qualities
  • A true self-starter with an entrepreneurial spirit and passion for building brands
  • High attention to detail and a strong aesthetic flair and creativity 
  • Can navigate your way through complexity and enjoy working in ambiguity
  • Are not afraid to make mistakes and learn from those around you
  • A team player who enjoys working alongside a diverse mix of people across functions and regions
  • Strong bias for action and focus on results, seeing the business as if it is your own

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.