Skip to content


Careers at Bacardi

Senior Commercial Execution Manager - Patron

Job Name

Senior Commercial Execution Manager - Patron


United Arab Emirates





Reporting Line:

VP, Global Commercial Execution - Patron & Prestige Portfolio

Job type:

Full time

Lead recruiter:

Claire Jenkins

About the role


This is your opportunity to play an instrumental role in the growth of Bacardi’s largest and fastest growing brand – Patron.
Make an enduring impact at Bacardi by creating strategy, executing with brilliance, and innovating to drive the growth of Patron Aged Marques.


You have a global mindset and are an entrepreneurial leader excited by the owning and driving breakthrough performance. You have a strong bias for action and know how to balance a sense of urgency with an eye on the long term in a way that enables you to demonstrate a relentless focus on enabling the delivery of business results. You have strong functional expertise but are defined by your commercial savvy and ability to understand short and long-term business needs. You are a great team player and team builder, are not afraid to challenge and are defined by both your authenticity and transparency.


  • Responsible for day-to-day performance of PATRÓN and business performance in each, key market partnering with the local Sales, Marketing and Operations teams in owning and providing recommendations over: Commercial forecast and sales plans, S&OP process, and sales performance with a strong focus on growing PATRÓN and PRESTIGE Brands.
  • They will be the local champion and driving force for communication, alignment, and delivery of the Keep Patrón Process in a specific market, with single minded focusing on achieving the Best10 ambitions through the delivery of the Availability, Visibility, Quality, Price, Advocacy & Promotions fundamentals – via commercial execution, performance, and tracking. Thinking both locally but also aware of the wider Regional and Global impact of their market performance.
  • Lead the organization and completion of monthly review meetings, leveraging the scorecard and interrogating additional data available locally as well as collating and reporting inputs to the VP, Commercial Execution & Advocacy.
  • Ensure that the local brand plans are being executed with excellence to deliver against the PATRÓN brand promises and potential, with support from the VP, Commercial members to deliver against short and long-term commitments. Define, establish, and monitor specific targets against the AVQPAP fundamentals collaboration with sales leadership. Liaise with the Global and local brands teams during the IAP process to ensure that the KPP objectives are being considered and included 
  • Day to day management of local market PATRÓN & Patrón Execution Manger. Responsible for setting KPIs and monitoring performance during weekly meetings. 
  • Support and coach local market brand, sales and ambassadors on Keep Patrón Perfect brand fundamentals using the Guidelines, Toolkits & Scorecard to ensure the most effective and sustainable brand growth behaviours. 
  • Partner with local market sales leadership, PATRÓN Brand Managers, Sales channel leads, finance and advocacy teams, to contribute to the development to the local market brand and commercial / channel plans that ensure a disciplined focus on driving commercial performance of the PATRÓN Portfolio; to plan and lead brilliant execution and ensure achievement of monthly, quarterly, and annual business targets for PATRÓN. Will monitor A&P spend versus objectives, highlighting any discrepancies or opportunities for incremental funding 
  • They will need to have the ability to influence at various levels of the brand and sales organization and be proficient with handling / reviewing data. IX. NOT responsible for directly executing the activity but will need to be proactive in giving guidance in line with the KPP guidelines, playbooks & brand activity toolkits - as well as involving and passing on support needs / opportunities to the relevant Global team leads
  • Deliver and leverage Patrón Perfectionists as the core and central Global Advocacy program to engage bar tenders, customers and ultimately inspire consumers to make at home and order across the bar. Manage usage and invitations to the Hacienda with local market (and across region as required) - as well as supporting the creation of sell tools and ensuring M&E analysis linked to any trips.

Skills and Experience

  • Minimum of 5-8 years of luxury and/or super premium spirits industry experience in a combination of sales and marketing roles.
  • Excellent written and spoken communication in English
  • Proficiency in IT, including Excel and PowerPoint. Ability to collate, interrogate and present data in various forms in a variety of online and in person settings.
  • Prior line management experience and track record of coaching, managing and assessing the performance of remote workers.
  • Global volume consumer goods & drinks experience preferred with spirits experience highly desirable. Experience with innovation brands a plus.
  • Ability to build strong trusting partnerships across all stakeholders, systems, and networks to ensure seamless, urgent responsiveness and crisis management.
  • A depth of leadership experience with the ability to develop and inspire teams to raise the bar on their performance
  • Earlier in your career you will have had on-the-ground experience and time ‘in the market’ and / or front-line sales and/or marketing roles.
  • Strong commercial & forecasting acumen and demonstrated understanding of the levers that drive business performance and consumer behaviour in addition to being adept at developing and managing budgets.
  • The role is heavily involved in all business functions, so someone with sound experience across supply, marketing inc. A&P management & category as well as knowing the sales channels
  • Create a culture of belonging where people feel appreciated for who they are, what they do and who they can become.
  • Have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • Bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  • Are an independent thought leader who isn’t afraid to question and always brings a robust point of view to the table?
  • Are commercially minded, ask the right questions and demonstrate relentless curiosity to protect and grow the business and deeply interested in both internal and external trends and insights
  • Have passion and fire, always working with a sense of urgency and have the ‘non-hierarchical’ gravitas to push through
  • and deliver results.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.