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Careers at Bacardi

Senior National Account Manager (Unitas)

Job Name

Senior Customer Development Manager (Unitas)


United Kingdom





Reporting Line:

Head of Routes To Market 

Job type:

Full time

Lead recruiter:

Jez Campbell

About the role

About the Role:
  • Lead the Unitas and Wholesale team in the successful delivery of Volume, Revenue, Gross Profit and market share business goals.
  • Coaching and developing 2 direct reports.
  • Work with key customers to ensure that plans and commitments are delivered in full.
  • Manage the Unitas Head office relationship, leveraging Bacardi’s position to generate a culture of ‘pull sales’ rather than pushing volume in.
About You:
  • A strong leader with the ability to inspire and manage a high performing team.
  • A proven negotiator with an ability to develop long term customer plans, as well as short terming trading.
  • Able to challenge the business to implement better ways of working to deliver growth.
Develop your career:

You will receive incredible leadership training and coaching, all aimed at giving you a platform to develop your career here at Bacardi. You will have the opportunity to work with some truly inspiring people, amazing brands and drive your aspirations in all manner of ways. Our package for this role includes a highly competitive base salary, car, quarterly bonus, 2 x pension contributions, healthcare and amazing flexible benefits.


  • Delivery of budgeted £NSV and £GP targets, by working closely with other functions such as Operations, Category Development, Finance and Marketing to ensure best team delivery against agreed KPI’s and targets
  • Prepare, implement and monitor strategic and joint business plans for the customers, continuing to help the channel evolve from a ‘push’ traded model to a ‘pull’ execution led model.
  • Manage the Unitas Head office terms and contact strategy to leverage Bacardi brands and change ways of working.
  • Work with key customers on trading and sales strategies. Prioritise strategic customers and teams callage to give most effective growth YOY.
  • Manage, coach and develop capability of your 2 direct reports.

Skills and Experience

What we're looking for:
  • Broad sales and account management experience, from within the wholesale, retail, grocery, cash &carry, food service or related channel
  • Track record of customer development, cross-functional working and managing complex contact strategies
  • Line management experience and a passion for coaching and driving capability
  • A proven negotiator, with experiencing of managing negotiations across a range of customers. Highly commercial with a strong numerical ability.
  • The ability to ruthlessly prioritise, and work autonomously on appropriate projects and tasks,
  • Good communication skills will be essential. Internally you will need to show that you can work with various teams to deliver successful projects.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.