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Careers at Bacardi

Senior Digital Marketing Manager - Patrón

Job Name

Senior Digital Marketing Manager - Patrón


United States of America


Dallas, TX


Marketing - Communication - PR

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

For more than 25 years The Patrón Spirits Company (PSC) has created the world’s #1 ultra-premium tequila, using timeless techniques to ensure every drop is the very best. Our product is more than something to drink; it’s a memento of a simply perfect moment. From weddings to work promotions, each handcrafted bottle is an original reminder of something or someone worth celebrating. Patrón provides the perfect opportunity to capture, craft and share these experiences worldwide.  

We’re looking for the very best innovative talent to join our digital team as the Senior Digital Marketing Manager.

Key accountabilities and responsibilities

This candidate will lead digital marketing Globally for Patron, deliver plans to increase the company’s presence within the digital marketing channels, platforms, and ensure future growth of the business.  This individual must take a strategic business approach while managing multiple projects, internal stakeholder and external partner relationship.  Strong understanding of digital marketing and associated evolving landscape to deliver on current and future growth is a must.


  • Serve as marketing team lead for digital for seasonal program planning
  • Drive requirements of creative concepting and messaging for digital campaigns, ensure alignment in concept and timelines across key stakeholders
  • Brief digital campaign objectives and content/messaging strategy, manage multi-touch media plans including audience targeting, and execute digital campaigns including cross-channel content & consumer experience QA’ing, reviewing, and approving end-to-end.
  • Manage Global paid social and digital media strategy.
  • Translate business needs, consumer insights, trends, and analytics from marketing programs into original and innovative content concepts & strategy for digital
  • Hold external partners to strong partnerships: account management practices, timely/accurate/actionable budgets, feedback, reporting, & insights
  • Ongoing timely and accurate business performance tracking, analysis, actionable insights, and reporting to various organizational stakeholders
  • Benchmark channel performance and initiatives within the Spirits industry: competitor tracking, trends, emerging technology, and best practices
  • Timely and accurate forecasting and management of respective budgets and spend
  • Identify new and optimize existing marketing programming and digital campaigns (i.e. design, planning, execution, spend)
  • Thought leadership to identify, circulate and implement strategic or emerging trends/capabilities or opportunities
  • Develop international toolkit, liaise and refine with INTL partners their annual digital and media plans
  • Translate and share best practices and lessons learned to INTL and Bacardi partner
  • Attendance of onsite activation to direct and/or capture real-time content for Digital use

Measures of success


Critical experiences for success

Manages Execution
Organizes, plans and manages projects/processes with simplicity and efficiency; partners with key stakeholders to align interests and remove roadblocks; consistently achieves successful outcomes within important deadlines

Demonstrates Accountability
Honestly assesses self; acts with integrity; open to feedback; committed to continuous learning and growth; does what it takes to get the job done; makes necessary sacrifices; takes responsibility for actions and outcomes
Takes Initiative
Shows curiosity; strives toward continuous improvement and learning; takes action without being prompted; is motivated and resourceful in achieving successful results quickly

  • +7 years of digital marketing experience (SEM/SEO, Display, Affiliate, Social) ; +2 years of media planning or buying experience preferred; e-commerce experience a plus
  • +5 years on brand or agency side for premium consumer goods, beverages, or fashion; premium spirits experience preferred
  • Industry and/or Agency experience in Spirits, Hospitality, Retail, or Luxury is preferred.
  • Experience managing global digital operations is a plus
  • Strong organizational, project management, and communication a must; execute with excellence
  • Proven track record of multi-tasking: managing and delivering simultaneous campaigns and project on-time in matrixed organization
  • Entrepreneurial spirit: speed, creativity, problem solving, decisiveness, flexibility, resilience, comfort with change or ambiguity
  • Skills required: Google Analytics, Microsoft Office suite, Adobe Photoshop
  • Travel: up to 30% domestically (including MX); up to 10% internationally

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.