Skip to content


Careers at Bacardi

Senior Human Resources Manager

Job Name

Senior Human Resources Manager




São Paulo, São Paulo


Human Resources

Reporting Line:

LAC HR Director

Job type:

Full time

Lead recruiter:

Claire Jenkins

About the role

What does a Senior HR Manager do?

Leads Brazil’s People agenda in alignment with Regional and Global initiatives, always complying with local legislation.

This position has a strategic role in acting as an agent for transformation and continuous improvement, change management, strategic business partner for Brazil market, translating the needs of the business into innovative HR Actions. 

You will play a crucial role in the development and execution of the people agenda. You will be instrumental HR business partner to the senior leadership team. Understanding the inner workings and needs of the business in order to translate them into a People plan that aligns with regional / global strategies.
This position leads a broad range of HR matters such as: Compensation & Benefits, Talent Management & Development, Talent Management, Internal Communications, Union Relations, Talent Acquisition and Payroll. 

About You 

A dynamic, authentic, agile leader who is action oriented and results driven. You will have a strong background in HR along with a track record of successful building and maintaining of stakeholder relationships. You will need to manage and balance a matrix environment where different functions and teams could be competing for your time and attention. You will have strong credibility and knowledge in all aspects of HR and associated laws and policies.


With our Consumer at the heart, your key focus will be to:
  • Collaborates with leadership to understand the organization’s goals and strategy related to staffing, recruiting, development, training and retention.
  • Support design and ensure implementation of org changes aligned with Role Model Organizations and talent strategy. 
  • Employee engagement: Ensure programs and initiatives to actively engage employees as measured by the Primo Engagement Survey (PES) and ad hoc pulse surveys
  • Conduct and Lead the annual Talent Review process and ensure succession pipeline for critical roles 
  • Support line managers in creation and implementation of development plans for identified population
  • Recruit and integrate high quality candidates according to business needs, lead-time and recruitment cost targets.
  • Driving a strong “belonging calendar” focus on inclusion and diversity - making sure every primo feels they “belong”
  • Drive Building Capabilities programs for the team(s) in line with people strategy and plans. 
  • Manage and resolve complex employee relations issues. Conduct effective, thorough and objective investigations to reduce risks and ensure regulatory compliance. Partner with legal department as needed/required. 
  • Ensure compliance with HR policies and procedures in terms of conduct, mobility, compensation & benefits, internal & external recruitment, onboarding, development, training, etc.
  • Maintain HR systems (primarily Workday), ensure data is kept up to date and correct and provide relevant analysis and reports as required.
  • Work closely to the Shared Service Center to ensure the level of quality for local Payroll
  • Manage and maintain assigned budget effectively.
  • Company Image Protection: Ensure protection of the company image and act as an ambassador for the image of the Company and its brands 

Skills and Experience

The Skills & Experience needed to create your legacy
  • High level of energy / ability to motivate and support HR programs across the business
  • Requires ability to influence others and ability to communicate and influence leadership
  • Strong drive for results with positive, transparent and ethical leadership style
  • Handles ambiguity with comfort, is resourceful, solution orientation and has a growth mindset
  • A self-starter, who works well with autonomy and can prioritize with sound judgement
  • Strong relationship builder in complex organizational contexts
  • Technical skills will help to support the candidate’s success
Personal Qualities
  • Solid HR generalist experience
  • Language Skills: Portuguese and Advanced English  (are a must) Spanish advanced knowledge (desired)
  • Experience in building and delivering effective people strategies
  • Experience managing and influencing not only direct reports but matrix organization (i.e., peer leaders)
  • Understand business concerns and work highly collaboratively with business leaders to enable common goal of outstanding results
  • Strong knowledge in labor legislation
  • Belonging (Diversity & Inclusion): You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.