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Careers at Bacardi

Senior Manager, Commercial Performance Analytics

Job Name

Senior Manager, Commercial Performance Analytics


United States of America


Miami, FL



Reporting Line:

Director, US Analytics

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

The purpose of this role is to act as the corporate Commercial lead for planning, forecasting, target setting, reporting, performance, and ongoing business routines, as well as stewardship of central and field analytics and insight generation. In this role, you will be accountable leading these processes and driving their transparency and coordination across corporate functions and CBUs.  In addition, a pivotal responsibility will be to devise and develop standardized approaches to analytics, customer engagement and performance review among field sales/CBU-based analytics resources.

Finally, this role is considered an important resource for both the Bacardi Commercial Leadership Team and the overall hub executive team.

About You 
  • You have highly developed financial, commercial, and analytical skills.
  • You thrive in an environment where you can manage multiple projects at one time.
  • You have a strong ability to work cross functionally, especially between finance and commercial leadership.


With our Consumer at the heart, your key focus will be to:
  • Ownership of commercial planning, forecasting, and target-setting processes.
  • Ownership/oversight of corporate commercial performance process and communications
  • Leadership and standardization of key Commercial routines (MBRs, QBRs, S&OP input, etc.)
  • Support in development of standardized commercial reporting and performance communications; visibility and connectivity to Bacardi financial reporting processes
  • Leadership in development of standardized conventional tools and templates for CBU implementation (e.g., distribution/NSV planning/commercial execution/performance and innovation trackers) 
  • Guidance and oversight of field Analytics efforts (thought partnership around local ad hoc analysis/insight generation)
  • National/corporate analysis and insight generation from key content to feed into Commercial Insights, Customer Marketing, NRS/NOP, CBUs, etc.
  • Collaboration with CBUs, Customer Marketing, Operations and Finance colleagues to manage in-year gap planning and one-off initiatives.
  • Lead competitive tracking and industry analytics and insights.
  • Support team on internal and external transformation initiatives
  • Implement learning and training seminars across the organization to ensure best use of data and reporting.
  • Ensure that your broader team has resources needed to deliver desired results. 
  • Align all employees behind the targets and create a passion for winning in the company

Skills and Experience

The Skills & Experience needed to create your legacy
  • Ability to influence across all areas and levels of the organization, to set strategy and direction related to business plans and targets.
  • Ability to clearly develop & articulate business requirements and translate into implications for stakeholders (e.g., CBU Field Sales organizations)
  • Highly developed financial, commercial, and strategic analytical skills. 
  • Exceptional communication and interpersonal skills in order to effectively interact and drive efficient communication with multiple layers of the Bacardi organization. 
  • Ability to lead, manage and develop team members.
  • Experience in the Spirits or broader beverage alcohol industry preferred.
  • 3-5 years’ experience and/or exposure to Commercial or field sales environments and ways of working, as well as experience with annual planning, forecasting, and reporting tools and processes.
  • Experience in sophisticated analytics role or complex business environments
  • Bachelor’s Degree in finance or accounting, preference for equivalent of Master of Business Administration. 
Personal Qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges, you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.