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Careers at Bacardi

Senior Manager, Technology, Marketing and Digital Commerce Products

Job Name

Senior Manager, Technology, Marketing and Digital Commerce Products


United States of America


Miami, FL


Information Technology

Reporting Line:

Senior Director, Technology, Marketing & Digital Commerce and Technology Strategy

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

The role of Technology is critical to our Best 10 Ambitions, we need a talented individual to Lead our  features roadmap for Consumer facing products

As a Lead you will 
  • Take pride in delivering the highest quality service to define and develop our products and features to delight our Consumers 
  • Identify opportunities where your products can play to drive value or efficiencies for our Brands, regions and markets
About You
  • Obsessed with driving value for our Consumers by meeting their changing needs through your product portfolio 
  • You build great relationships, have great communication skills, and build partnerships with all levels of the organisation
  • Tenacious in driving new ways of working to promote an inclusive product culture, seeking, and acting on opportunities improve and build agility 


With our Consumer at the heart, your key focus will be to:
  • Collaborate with key stakeholders to gain a deep understanding of Consumer Journeys (current and future), translating these to an enabling Tech product strategy and features roadmap; provide input into investment or business cases
  • Maintain a consolidated view of all Marketing Tech products (may be directly or indirectly managed) to impact our Consumers Journey 
  • Embed and drive adoption of Owned products through aligning releases to business processes and value creation opportunities.
  • Manage Products Lifecycle (MVP to Sunset) working closely with the Product Leads to 
    • Manage a Product Line backlog for Consumer persona prioritising features aligned to highest value exchange and clear acceptance criteria
    • Lead product delivery teams to assure delivery according to design of Consumer Journeys, including budget and resource management, test validation, change management, controls and compliance (E.g. GDPR, LDA)
    • Deliver through cross functional Tech teams and/or connected Product Teams (E.g., Security, Enterprise Architecture, Operations, Data and Analytics) 
    • Work closely with Enterprise Architects to identify key features in products that can be adopted by multiple products (build once and scale) including Integration
    • Track and monitor value exchange and realisation through seeking and acting on feedback – welcoming it as an opportunity to continuously improve, and learn
    • Contribute and strengthen the Tech organisation through sharing knowledge, coaching and developing fellow Prim@s 
    • Explore new ways of working to help accelerate delivery focused on impact and driving agility– Including ways to improve feedback and communication  
    • Positively contribute to building an inclusive culture of Bacardi by promoting transparency and feedback cycles to support the growth and development of the whole team.
  • Line management and development of team, identifying and building skills for future resourcing needs
  • Role-model an inclusive team culture where all Prim@s and our partners recognised for their contributions and impact
  • Celebrate Key Milestones, documenting case studies and sharing learnings
  • Bring Insights from the industry to help accelerate the implementation and focus on driving value for Bacardi and our Consumers  

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience managing complex roadmaps, associated budgets and other related resources as a Product Owner - Ability to deal with ambiguity and competing objectives in a fast-paced environment.
  • Experience of working and delivering in Agile, influencing cross-functional teams and building Digital capability, particularly in support of Consumer Journeys 
  • Able to plan capacity, allocate work within the team, manage releases, govern delivery, identify, and mitigate risks to timelines
  • Strong understanding of Consumer engagement channels and Tech trends for the future and able to communicate complex ideas simply
  • Experience building High performing teams (Internal and external) focused on shared goals and outcomes in service of Consumers 
  • Strategic and Critical thinker and problem solver – able to respectfully challenge the status quo and drive transformation
  • Aspirational leader able to actively contribute to strengthening our inclusive and equitable culture 
Personal Qualities
  • You are comfortable with ambiguity and are looking to work and learn more about how technology teams can add value to our organisation and help accelerate our plans to support our Best 10 Strategy
  • Lateral thinker who will respectfully challenge and transform the Status quo (Learn it all and getting it right)
  • Driven and happy to take initiative, create and participate as part of self-organising teams demonstrating inclusive Leadership qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges, you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.