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Careers at Bacardi

Senior National Account Manager (ASDA)

Job Name

Senior National Account Manager (ASDA)


United Kingdom


London - Victoria



Reporting Line:

Grocery Controller

Job type:

Full time

Lead recruiter:

Pablo Segura

About the role


You will be helping to create and build the successful legacy of Bacardi in the UK. Driving key decisions that will significantly affect the country’s commercial operations and performance. Representing the company, you will be responsible for leading negotiations, engaging our cross-functional teams and for delivering best in class execution and performance. 
You will be responsible for the commercial execution of the retailer, guiding the strategy and execution to deliver best in class results.


You are a sales leader with results driven focus. You have strong commercial and financial acumen to identify opportunities and accordingly make strategic decisions for increasing revenue and profitability.
Forging strong relationships is your core strength and you are highly skilled in building close partnerships across functions and levels – both within and outside Bacardi. Your deep commercial knowledge and ability to develop strategic relationships will be the key to your success. 


  • Key role within the UK’s biggest channel
  • Lead, inspire and coach the customer account team, ensuring all team members have Commitments, Primo Profiles and development plans in place
  • Lead the creation and implementation of the annual Joint Business Plan that will deliver budgeted Volume, £NSV and £GP targets
  • Responsible for monthly forecast accuracy delivered through the analysis of customer EPOS sales and systems, reported internally on a regular basis
  • Collaborate cross-functionally with departments such as Operations, Category Development, Finance, RGM and Marketing to ensure the best possible delivery against agreed KPI’s and targets
  • Create and lead key contract strategy and network across all customer departments – (Commercial / Buyers & Operators, Range & Marketing Managers, Data providers) to deliver a winning strategy across the customer in its totality (main estate, convenience, online)
  • Look beyond the outline customer plan and pursue new opportunities / ways of working to strengthen both the relationship and performance within the customer
  • Build talent through the development of Primos by sharing Off Trade capabilities and best practices
  • Be a fearless and family member of the Off Trade Team, sharing best practise and encouraging the team to bring their founders mentality to drive One Team success

Skills and Experience

  • Must have a minimum of 5 years sales experience with direct P&L responsibility
  • Exceptional strategic account planning ability through JBP negotiations
  • Demonstrate very strong financial and commercial acumen and strategic thinking
  • Ability to negotiate success while creating and maintaining strong relationships
  • Must be able to demonstrate how you have used your creativity to drive distribution / volume / rate of sale 
  • Confident team player, capable of operating at all levels
  • Strong communication skills, ability to influence and drive decision-making across all levels and functions

  • You are a highly motivated and passionate individual with desire to drive results
  • You are not afraid to make mistakes and learn from those on your team 
  • Resilience and tenacity are a must for this role
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.