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Careers at Bacardi

Senior RGM manager, UK&I

Job Name

Senior RGM manager, UK&I


United Kingdom





Reporting Line:

RGM Director EUROC

Job type:

Full time

Lead recruiter:

Laura Jenkins

About the role

Your Opportunity

As an integral member of the regional RGM community, you will be accountable for creating value and financial impact for Bacardi.  You will help build and develop capabilities to drive sustainable NSV/case growth by creating best in class RGM practices that enables us to Set, Get and Keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix.
  • You will lead and develop strategic value generators to support the UK sustainable revenue growth through designing, leading, embed & execute relevant best practice Revenue Growth Management practice in the UK and beyond.
  • You will build and embed the functional capability of Pricing Strategy, Trade and Promotional & investment Optimization driving value growth
  • You will guide creation of frameworks, tools, and guidelines to drive greater effectiveness and ROI of commercial investments and promotional spending
  • You will guide, challenge, and work together with Sales team to set up contracts in a best way, find new opportunities to grow GP and GP/case.


With our Consumer at the heart, your key focus will be to:
  • Develop a framework to deliver multi-year accretive price strategy across Bacardi products capturing market trends, Brexit and beyond
  • Deliver framework, guidelines, and execution of best practice promotional optimization across brand and channel to deliver optimal value 
  • Develop improved ROI framework to be adopted in each channel through identifying optimal pack price architecture for the short and mid-term
  • Evaluate, design, and implement a framework that optimizes gross to net terms across each channel by identifying working and non-working funds
  • Responsible for inter-company and inter-channel net price defensibility 
  • To identify tools by brands to ensure that our brands remain profitable for the customer and Bacardi
  • To create a codified way of working “RGM heartbeat” in the UK that ensures that we are able continue to improve on all key metrics and support the European Pricing Director to build a replicable model which can be adopted across Europe
  • Identify and support the delivery of key customer deliverables, working with Account teams to ensure plans fully adopt the architecture and are realized within the fiscal year
Lead strategy and approach & Drive results & excellence in execution
  • Develop, lead, embed best practice RGM practices in the annual planning process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives. 
  • Challenge the organization ensuring our channel strategies lead to continuous brand-pack-channel mix optimization to drive NSV and GP per case.
  • Apply the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources.
  • Apply frameworks to measure and continuously improve promotional investment ROI across markets
  • Together with the regional RGM team, ensure adherence to minimum pricing to support global price growth
  • Create a trade terms framework which drives trade spend transparency and optimization, and enables the commercialization of our Category Pricing strategies
Develop talent and capability 
  • Together with Commercial Development, support embedding the RGM capabilities to build the organization's capacity to deliver year on year value growth
  • Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.
  • Provide UK Category and Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives. 
  • Work with the UK Customer and Consumer Marketing teams to build capabilities and sustained ways of working
  • Ensure implementation of learning and development plans and sustained learning

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience in Revenue Growth Management, Sales, Customer Marketing
  • Strong Commercial skills gained through hands on Commercial roles 
  • Experience in roles related to understanding customer and channel dynamics
  • Experience in strategy roles in an international environment in FMCG
  • Strong management skills gained through hands on line management experience
  • Proficiency in English 
The following experiences are preferred:
  • Sales or finance experience 
  • Experience in the Spirits and/or overall beverage Industry is an advantage but not essential.
Personal Qualities
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.