Job Name

Sr. Customer Marketing Manager Off Premise Brand Programs

Country:

United States of America

City:

Miami, FL

Function:

Marketing - Communication - PR

Reporting Line:

Senior Director, Customer Marketing

Job type:

Full time

Lead recruiter:

Angel Guzman

About the role

ABOUT THE ROLE

In this role you will be accountable to fully develop and communicate channel marketing programs for our brands and work to ensure outstanding execution. Channel programs will utilize inputs ranging from brand strategy to commercial, shopper, and consumer insights. Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing team, Brand Marketing and Commercial teams.

In this role, you will be based in the Miami office where you will be working with multifunctional team colleagues but some travel to North American markets will be required.

Responsibilities

KEY ACCOUNTABILITIES AND RESPONSIBILITIES

Drive results & excellence in execution

You will brief, and with agency support, develop channel programs at the channel, brand and regional level
You will build communication of program details; Leading program overview conversations through Commercial Planning and Activation communication portals; Supporting Brand VPs in commercial facing meetings
You will responsible for applying category growth frameworks and ensuring they inform our channel strategies and plans through the planning process.
You will uncover and apply insights (Category, Shopper, Competitive) influencing inputs, plans, and execution of programs

Develop talent and capability

You will be the expert on shoppers across channels and how their needs and decisions shape category choice and brand choice across channel segments. You will use this knowledge to gain competitive advantage in converting consideration to purchase.
Work with the Commercial and Consumer Marketing team to build capabilities and sustained ways of working.

Create a winning team

Build a sense of community across the Customer Marketing teams
Set an inspiring vision for the cross-functional team and align the team behind challenging targets while creating a passion for winning
Create a culture of excellence in execution that recognizes and rewards high performance
Have a knowledge of Bacardi company history and culture

MEASURES OF SUCCESS

On-time delivery of channel programs that move the business
Excellent communication of programs to the commercial teams – both written and verbal
Development of best-in-class retail tools and channel solutions
Ability to work within the matrix and collaborate across multiple stakeholder groups

You will be responsible and accountable for building and executing full program strategy and tactics, inclusive of:

· The briefing process and delivering brief to agency

· Stakeholder coordination, management, and approvals

· Overseeing the creative process with agency and key stakeholders/ approvers

· Collaborating with Trade Marketing and POS agency on suite of POS tools

· Communication of programming and execution with key sales stakeholders

Skills and Experience

KEY ACCOUNTABILITIES AND RESPONSIBILITIES

Drive results & excellence in execution

You will brief, and with agency support, develop channel programs at the channel, brand and regional level
You will build communication of program details; Leading program overview conversations through Commercial Planning and Activation communication portals; Supporting Brand VPs in commercial facing meetings
You will responsible for applying category growth frameworks and ensuring they inform our channel strategies and plans through the planning process.
You will uncover and apply insights (Category, Shopper, Competitive) influencing inputs, plans, and execution of programs

Develop talent and capability

You will be the expert on shoppers across channels and how their needs and decisions shape category choice and brand choice across channel segments. You will use this knowledge to gain competitive advantage in converting consideration to purchase.
Work with the Commercial and Consumer Marketing team to build capabilities and sustained ways of working.

Create a winning team

Build a sense of community across the Customer Marketing teams
Set an inspiring vision for the cross-functional team and align the team behind challenging targets while creating a passion for winning
Create a culture of excellence in execution that recognizes and rewards high performance
Have a knowledge of Bacardi company history and culture

MEASURES OF SUCCESS

On-time delivery of channel programs that move the business
Excellent communication of programs to the commercial teams – both written and verbal
Development of best-in-class retail tools and channel solutions
Ability to work within the matrix and collaborate across multiple stakeholder groups

You will be responsible and accountable for building and executing full program strategy and tactics, inclusive of:

· The briefing process and delivering brief to agency

· Stakeholder coordination, management, and approvals

· Overseeing the creative process with agency and key stakeholders/ approvers

· Collaborating with Trade Marketing and POS agency on suite of POS tools

· Communication of programming and execution with key sales stakeholders & VAP management process as that’s a big chunk of time

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

· Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

· Family; We treat each other, and our communities, like Family. Always.

· Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.