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Careers at Bacardi

Sr. Manager, Digital Commerce, Cross Premise

Job Name

Sr. Manager, Digital Commerce, Cross Premise


United States of America


Miami, FL


Marketing - Communication - PR

Reporting Line:

Director, Digital Commerce Retail Strategy

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

This is an opportunity to help shape, define and execute digital commerce programs within the online landscape with retailers and bars/restaurants. You will be an integral part of a team that develops and supports a best-in-class eCommerce business.
  • Digital Marketing and eCommerce
  • Strategic Planning
  • Commercial Focus
  • Test & Learns
About You 

You are an exceptional cross-functional leader, comfortable navigating through the ‘white space’, influencing and interfacing with various stakeholders at all levels both internal and external; able to passionately identify new growth opportunities, new channels for growth ‘new premise’, challenging the status quo with converging timelines and priorities.


With our Consumer at the heart, your key focus will be to:
  • Collaborate with key account managers to develop channel-specific strategies across retail sales and on-premise accounts 
  • Develop and oversee the effective planning and execution at the digital point of purchase, including digital assets and content across retailer websites and eCommerce partners 
  • Leverage data sources and analysis to optimize eCommerce strategies and executions 
  • Develop and enhance customer relationships through customers’ eCommerce/Digital Marketing touchpoints, working in close collaboration with Sales Teams and Distributor partners 
  • Prioritize and develop omnichannel action plans for key commercial programs and initiatives 
  • Inspire and influence cross-functional teams to execute collaborative strategies, planning, programming analytics that increase Bacardi’s online and omnichannel share of voice, visibility, volume, and dollars across key customers 
  • Linked into brands across the portfolio to ensure customer and channel needs are captured in through-the-line solutions (full funnel approach) 
  • Drive channel objectives and inform retail media strategies including sponsored search, display, online programs, and digital offers 
  • Participate in the development and execution of strategic and tactical plans supporting the broader NAM Digital Commerce strategy

Skills and Experience

The Skills & Experience needed to create your legacy
  • 5 – 7 years of marketing with digital expertise and experience driving business strategy and commercial results 
  • Thorough understanding of the alcohol industry, RTM, customer and shopper needs, and the digital landscape to drive action and sales growth 
  • Strong analytical and financial skills with a proven ability to consume and understand data to get to clear results, attribution and optimization 
  • Experience influencing and developing cross-functional relationships both internally and externally: Brands, Performance Marketing, Finance, Customers, Legal/Regulatory, Agencies, CP&A, Sales, and Distributor Partners 
Personal Qualities
  • Ability to translate marketing and commercial objectives, and use insights to drive value, increase share, and build brand equity 
  • Effective communication, negotiation, and presentation skills
  • Consumer and customer-focused; insights driven 
  • Agile and resourceful in a fast-paced, ever-changing environment 
  • Innovative and forward-thinking 
  • Proactive team player 
  • Results driven

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.