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Careers at Bacardi

State Manager, Chicago IL

Job Name

State Manager, Chicago IL


United States of America


Chicago, IL



Reporting Line:

Regional Director

Job type:

Full time

Lead recruiter:

Lucy Abreu

About the role


As a State Manager you are responsible for articulating Bacardi’s vision and roadmap in your designated state/region through development and execution of market strategy to achieve maximum performance with broker/distributor management and relationship building with strategic accounts. You will lead, guide, and develop a successful sales team to drive results through actionable strategies, plans and programs.


You are a fearless leader who consistently puts forward a Do The Right Thing mentality for Bacardi brands, brokers, distributors, customers, and consumers.

You are a cultivator of strategic partnerships and developer of people to achieve goals and objectives


  • Develop, implement, and achieve fiscal year sales goals for the IL market focused on tactics and set Action Plans. 
  • Develop, implement, and execute sales programs and pricing strategy.
  • Review monthly account performance, including Revenue and Value Creation.
  • Conduct quarterly and annual planning and review meetings with the distributor SGWS, to actively identify areas of market opportunity and address accordingly.
  • Ongoing distributor management responsibilities including monitoring of KPI’s, price points (including competitive set), orders, shipments, samples, training, and POS management 
  • Supervise and Develop Direct Reports (Brand Activation Managers - 3) & provide guidance and direction to indirect reports (Influencers & Ambassadors - 5) to ensure collaboration to achieve market goals & objectives
  • Partner, collaborate & be the market lead with national brand teams/agencies to build strong relationships & optimize local opportunities 
  • Build and maintain close working relationships with city & community organizations, key accounts, including national accounts, regional chains, and independents.
  • Analyze, report, and forecast market trends/conditions and work with Regional Director as part of long-term planning.
  • Develop and execute distribution and execution standards & with Southern Glazer Wine and Spirits Distributors.
  • Conduct quarterly market analysis surveys/KPI audits in all major markets.
  • Provide weekly/monthly reports and status/accomplishments recap to the Regional Director.
  • Take accountability and full ownership of your region’s P&L and produce effective forecasting to increase profitability and demonstrate a strong understanding of value chain economics.
  • Demonstrate strong financial acumen with an understanding and ownership of the marketplace pricing, structure, and strategy.
  • Analyze and understand the competition. Stay informed on key competitor offerings that may affect volumes as well as staffing changes at distributors and competitors.
  • Demonstrate the ability to communicate, influence and work effectively across functional groups and departments.
  • Passion for the business and eagerness to learn new Ways of Working

Skills and Experience

  • Bachelor’s degree in Business Management, or related area.
  • Ideally you will have 5+ years field sales experience, preferably in the Spirits and/or Beverage industry.
  • Ideally you will have supervisory/management experience and positive track record of developing winning teams.
  • Ability to create, maintain and build long lasting relationships with key accounts, distributors, vendors & cross-functional teams.
  • Demonstrated track record of performance and delivery against KPI’s and annual goals & targets
  • With a Founder’s mentality, you demonstrate exceptional financial acumen and decision making to achieve results.
  • You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, distributor partners, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
  • You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint, and Outlook and can use advanced computer functions, including navigating the Internet.
  • You are dependable and accountable to your team, broker/distributor partners and customers.
  • You are a driven and motivator leader that nurtures teams for success.
  • You are adaptable to changing market conditions and customer needs.
  • You are an influential and understanding partner in your market dedicated to the success of Bacardi brands and vision.
  • You have a strong bias for action and focus on results, seeing the business as if it is your own
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.