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Careers at Bacardi

State Manager, Patrón - SC & KY

Job Name

State Manager, Patrón - SC & KY


United States of America


Louisville, KY



Reporting Line:

Regional Director

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

As a State Manager you are responsible for creating value through driving sales and developing strong relationship with key customers in your assigned states. You will be driving the performance and growth of the Patron brands within your territory through negotiating the commercial terms and building long lasting relationships with customers, SGWS, SC, & KY. Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role.

About You

You are a fearless leader who consistently puts forwards a Do The Right Thing mentality for Bacardi brands, distributors, customers and consumers.
You are a cultivator of strategic partnerships and developer of people to achieve goals and objectives.


With our Consumer at the heart, your key focus will be
  • Develop, implement and achieve fiscal year sales goals through channel focused tactics and set Action Plans. 
  • Develop, implement and execute sales programs and pricing strategy.
  • Review monthly account performance, including Revenue and Value Creation.
  • Develop and execute distribution standards with our Distributor network.
  • Lead the customer planning process.
  • Build and maintain close working relationships with the top on and off premise accounts, inclusive of states, chains & independents.
  • Build and maintain close working relationships with Distributor Sales and Management personnel.
  • Conduct mid-year and annual planning and review meetings with Distributor’s, in order to actively identify areas of market opportunity and address accordingly.
  • Deliver fact-based selling presentations as a way to communicate Patron objectives / brand strategies and keep brands at the forefront at distributor meetings.
  • Ongoing distributor management responsibilities including monitoring of KPI’s, price points (including competitive set), orders, shipments, samples, training, POS management and budget management.
  • Provide monthly reports and status / accomplishments recap to the Region Director & VP.
  • Assist in the development of the SC/KY Goals 
  • Sharing of best practices, i.e. Use of economies of scale and Innovations.
  • Takes a lead in self-development and initiates discussion with direct manager on development plans.  Seeks feedback.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor’s degree in Business Management, or related area.
  • Ability to create, maintain and build professional relationships.
  • Effective use of networking and strong interpersonal skills.
  • Demonstrated track record of performance and delivery.
  • Excellent presentation, organizational, analytical, interpersonal and written/oral communication skills
  • Proficiency with Diver software, MS office and related applications.
  • Must have a valid driver’s license with a satisfactory driving record.
  • Ideally you will have 3 – 5+ years field sales experience, preferably in the Spirits and/or Beverage industry.
  • Ideally you will have 5+ years Supervisory/Management experience.
  • Territory management (budget and tools)
  • Distributor(s) performance management
  • Retail (key) performance management 
  • Chain Experience encouraged
Personal Qualities
  • You are dependable and accountable to your team, distributor partners and customers.
  • You are a driven and motivator leader that nurtures teams for success.
  • You are adaptable to changing market conditions and customer needs.
  • You are an influential and understanding partner in your market dedicated to the success of Bacardi brands and vision.
  • You have a strong bias for action and focus on results, seeing the business as if it is your own

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.