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Careers at Bacardi

Strategic Insights Manager / Sr Manager

Job Name

Strategic Insights Manager / Sr Manager


United Kingdom




Marketing - Communication - PR

Reporting Line:

VP Insights - Global Brands

Job type:

Full time

Lead recruiter:

Claire Jenkins

About the role

Your Opportunity

You will be part of the Global Strategic Insights and Analytics team who guide the development of our Global Iconic Brands and key Markets around the world. Reporting to the VP of Insights Global for Global Brands.

You will be the project Manager for the Global Consumer tracker and the Agile Insights Platform, supporting the Global Brands Insights team to provide deep and actionable insights based on consumer data.

This is about leaving a legacy of passion for consumer insights that delivers a lasting emotional connection with our consumers to drive business growth.

About You 
  • You are fearlessly innovative and have a restless desire to deliver results and make a lasting impact on the SIA team
  • You bring others with you because of the rigour of your thinking, the depth of your partnership and your desire to ‘first listen to understand rather than listening to be understood


With our Consumer at the heart, your key focus will be:

Bacardi Consumer Consumption Tracker
  • To align key deliverables and timings for Markets and Global Brand Teams.
  • Lead the weekly Project Management Status Call with Metrix Lab
  • Receive and special request from the Markets and Brands and brief ML accordingly
  • Share Best Practices and Learnings across the SIA Global team
Agile Consumer Insights Platform
  • To align key deliverables and timings for Markets and Global Brand Teams.
  • Lead the Project Management with the selected Vendor

Skills and Experience

The Skills & Experience needed to create your legacy
  • You have led transformational growth through category and consumer insight
  • You are skilled in using data to help senior stakeholders make tough decisions. Highly skilled in synthesizing data from multiple sources and distilling crisp, tangible and meaningful business insights
  • You have conducted consumer analytics projects at a global, regional, and local level
  • Experience in a broad range of quantitative and qualitative research methods and ability to apply them pragmatically to business issues is desirable
  • Drinks experience is desirable.
Personal Qualities
  • Energetic, passionate, and tenacious.
  • Strategic thinker with the capacity to see the big picture but dig into the details when its needed to execute with brilliant.
  • A natural desire to build and nurture great relationships across a range of stakeholders – both internally and externally
  • Relentless curiosity to unearth new approaches and techniques to diagnose issues and uncover consumer needs
  • Intensely results focused to deliver insights that have a significant positive impact
  • Business savvy so that insights are always translated with brand and business needs from of mind

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.