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Careers at Bacardi

Team Leader - Convenience

Job Name

Team Leader - Convenience







Reporting Line:

National Sr Manager Modern Trade

Job type:

Full time

Lead recruiter:

Penelope Vega Lopez

About the role

WHAT DOES A Team Leader of Convenience DO?

The Convenience Team Leader is responsible for developing and strengthening the commercial relationship with the channel's customers in order to achieve, in a profitable and joint manner, the goals related to the main commercial indicators: travel, billing and collections, within the assigned budget. 
To achieve this, they must develop the strategy and work plan that allows them to design and implement Joint Business Plans (JBP's) that satisfy customer needs, maximize resources and generate value for both the customers and Bacardi.


  • Develop joint business plans to take both the commercial relationship and business indicators to the next level.
  • Develop an in-depth knowledge of the market, the customer and the competition. 
  • Make data-driven decisions, based on the evaluation of business indicators
  • Make responsible and agile decisions to generate actions that have a positive impact on the business.
  • Generate insights and propose solutions through the analysis of sales information, margins, inventories, prices, competition, trends, etc. 
  • Develop a sustained and sustainable strategy that allows the joint growth of the business in a profitable way, aligning the strategies of customers and Bacardi to ensure consumer preference for our brands. 
  • Maximize sales opportunities to increase the participation of our brands within each of the assigned customers. 
  • To guarantee the correct presence of our brands in the different points of sale of the assigned clients, as well as to carry out the necessary activities that detonate their growth. 
  • Embrace the Bacardi culture, being an ambassador of our values: Family, Fearless and Founders. 
  • Promote the development of the personnel in charge (if applicable), training, motivating and creating the conditions for success. 
  • Connect with other areas of the company, becoming a reference of collaboration within the commercial team.

Skills and Experience

The level of accountability and ability to operate and organize seamlessly within the matrix will be critical to your success in this role and function. 
  • Have a deep level of knowledge of your customer, brands, trends and market.
  • Have a high level of sense of urgency and accountability
  • Have a high level of analytical skills and a focus on results. Be able to read data from various databases: Nielsen, ISCAM, scantrack, commercial databases and client portals.
  • Have good communication skills to convey information to cross-functional teams
  • Adapt and exchange (reach agreement with): Customer Marketing, Finance (accounts receivable), Logistics. 
  • High level of adaptation to change.
  • Bachelor's degree in economic-administrative or engineering areas. 
  • English language proficiency 
  • Experience of +4 years as Key Account Manager in FMCGs. 
  • Proven analytical, planning and negotiation skills, as well as strategic thinking. 
  • Ability to communicate effectively verbally and in writing. 
  • Demonstrate initiative, proactivity and determination. Always work with a sense of urgency. 
  • Collaborative attitude and ability to resolve conflicts.
  • Failure to observe appropriate standards of behavior in a work context, where others do not act responsibly. 
  • Not knowing the company's policies and procedures. 
  • Lack of initiative and leadership to make sure things happen.

  • Living our values and demonstrating high Learning Agility will be critical not only for success in this position, but also for potential growth in other positions at Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you, as a senior leader are expected to be a role model of the 6 elements: Focus externally to win / Drive execution and results / Strategically lead and know your business / Make the matrix work / Lead by example and develop and inspire talent.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.