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Careers at Bacardi

Team Leader Traditional Trade

Job Name

Team Leader Traditional Trade




Tultitlan, Mexico



Reporting Line:

Business Sr Manager Developed Regions

Job type:

Full time

Lead recruiter:

Javier Marín Armas

About the role

Your Opportunity

In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customers in the Off Trade channel. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the market. Your deep commercial knowledge and ability to develop strategic relationships and collaborative think will be key to your success in this role. 

About You 
  • Experienced account executive at least 4 years, with expertise in managing accounts or Key Account Customers in a leading FMCG company, with solid commercial skills; with proven experience.
  • People management experience including proven coaching abilities and leadership abilities to create a collaborative high performing team strong track record of performance in Commercial. Proven analytical, planning, communication, and negotiation skills. 


With our Consumer at the heart, your key focus will be to:
  • Deliver results and excellence in execution, through a deep understanding of channel and customer dynamics, trends, and needs. 
  • Set a Sell-Out mindset within his/her team.
  • Comply with sales objectives in each customer
  • Develop and manage the sales plan for his/her clients based on the delivery of business priorities.
  • Manage the performance of the territory on monthly /quarterly basis, working with the clients to guarantee delivery of the forecast and budget in line with Bacardi Targets,
  • Act as the leading contact with the client, creating effective long-term relationships with customers.
  • Communicate effectively with clients to seek input to improve products and services and solve day-to-day operational questions / problems.
  • Develop an effective way to work with the wholesalers, customer marketing and peers.
  • Align and set clear priorities for brand activation and commercial activities while managing assigned budget within his/her area. 
  • Develop and Measure and Evaluation (M&E) culture within the Team.
  • Analyse market trends to identify business order to create a efficient Trade Strategy to develop the new way of working with our customers

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience managing Key Account Customers in a leading FMCG company 
  • Solid commercial acumen
  • People management experience including proven coaching abilities and leadership abilities to create a collaborative high performing team.
  • Strong track record of performance in Commercial
  • Proven analytical, planning, communication and negotiation skills.
  • Effective use of networking and strong interpersonal skills
  • First-hand field sales experience
  • Demonstrate proactivity, initiative, and determination (always work with sense of urgency)
  • Proficiency in English and fluent in Spanish.
  • Trade Strategy experience 
Personal Qualities
  • People skills and team leadership. 
  • Develop talent and capabilities of each member of the team. 
  • Create a winning culture team. 
  • Passionate by the brand and the culture of the company. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.