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Careers at Bacardi

Tour Guide - Aberfeldy

Job Name

Tour Guide - Aberfeldy


United Kingdom




Marketing - Communication - PR

Reporting Line:

Brand Home Visitor Operations Manager

Job type:

Full time

Lead recruiter:

Kelly Scarfe

About the role

Your Opportunity

Tour Guides are an integral part of the team at Dewar’s Aberfeldy Distillery, providing a consistent exceptional quality of customer care across admissions, tours, retail, bar and catering. Event and VIP hosting may also be included. Guides must reflect our incredible brands in everything they do, whilst observing Safety, Quality and Sustainability standards to ensure that Dewar’s Aberfeldy Distillery is a responsible and successful part of Bacardi.

About You 

We are looking for people who can deliver an exceptional experience for all our guests, exceeding their expectations and taking pride in educating them on our whiskies like a founder. You should be fearless in taking initiative to keep visitors safe and happy, whilst being flexible in a very fast paced environment. Teamwork is essential, you need to support the whole team like a family in our exciting and varied distillery environment.


With our Consumer at the heart, your key focus will be to:
  • Conduct distillery tours ensuring that key messages and safety procedures are included in every experience.
  • Communicate our incredible story and inspire people to love our brands.
  • Give an exceptional welcome, help guests to understand our tour options and to select the one most appropriate for their interest level. Handle general enquiries and clearly explain the tour process (timing, access rules, etc.).
  • Engage with visitors in our shop to ensure recommendations are suitable and sales uphold the 5 licensing objectives.
  • Restock, merchandise and clean the shop to the highest standards.
  • Prepare and serve food/dinks in our café, following food hygiene and quality training. Support, recycling, wastage and stock rotation targets. Ensure the café displays the highest standards – food displays, clearing tables, potwash, etc.
  • Ensure the bar is the heart of the Brand Home, showcasing our wonderful whiskies alone, in tasting flights or cocktails.
  • Support the 5 licensing objectives at all times and take chances for continuous knowledge development.
  • Assist with the co-ordination and implementation of events (both internal and external) to reflect our brands and promote them to a wide audience.
  • Put the safety of our guests, the team and yourself at the centre of everything you do. Understand and comply with Safety, Quality and Sustainability legislation, support audits and report near misses.
  • Provide support with fulfilment for our busy online shop. Ensure all orders are carefully packaged to the highest standards.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience delivering excellent Customer Service in a top-quality hospitality environment. Recognizing that human interactions are the lifeblood of an excellent experience.
  • Experience communicating with people from around the world and with different access requirements. Ability to balance different needs so that everyone has an outstanding experience.
  • Sales experience with the ability to understand a customer’s needs and confidence make appropriate recommendations.
  • Food hygiene experience understanding the risks of poor practice in the bar or café and how to minimize this.
  • Teamworking skills enabling you to recognize where support is needed and proactively step in to make guest’s experience seamless.
Personal Qualities
  • Flexible attitude to with a determination to deliver a great service and achieve business targets.
  • Uncompromising focus on the highest quality standards in line with our status as a Visit Scotland 5 star attraction.
  • Whisky knowledge not essential, but a passion to learn certainly is.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.