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Careers at Bacardi

Trade Activator Greece

Job Name

Trade Activator Greece







Reporting Line:

Development Manager

Job type:

Full time

Lead recruiter:

Juliette Lamagnère Hudson

About the role

You will drive our on-trade strategy in your region, unlocking success through flawless execution of all activation across our portfolio.

Critically it will be about step changing how we cut through what is an incredibly tough, competitive, and challenging environment - via innovative cutting-edge activation to ensure we influence consumer choice both in outlet and beyond, as well as delivering profitable growth for the business.


We are looking for prim@s who want be part of our Family and want to develop their career in a dynamic team.

You need to be result oriented looking to develop the business as a founder in your RTM with focus on growing our Premium portfolio and Innovations and protecting the Core business. 


In this role you will be responsible for supporting the activation and distribution of the whole Bacardi product portfolio in the On Trade channel. The successful candidate will be responsible for working in partnership with the local Distributor Field Sales and multiple operating teams to lead and deliver the agreed activation plan at customer level. You will be responsible for ensuring that our products are always available, visible, attractive, recommended, and perfectly served every time. The successful candidate identifies new commercial opportunities, invest in new channels or regions, collaborate in creative ways with our partners, and execute programs to create value for the business and our customers.

We are looking for 4 Trade Activators to be in 4 key cities in Greece: 1 in Athens, 1 in Patra, 1 in Larisa and 1 in Crete (Heraklion or Chania preferably)

Key Responsibilities:
  • As part of the Activation team, you will need to contribute to deliver our 2 objectives: Excellence in execution in top on trade and NSV.
  • Being accountable for the implementation of the Commercial plan that delivers against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the top ON-Trade customers.
  • Develop and maintain effective relationships with customers to ensure shoppers find our Brands in the On Trade.
  • Negotiate in the Point Sales to deliver Distribution & Visibility targets.
  • You will look for new outlets to ensure our brands are where our consumers buy.
  • Drive value share growth for our brands in the On-Trade Channel.

Skills and Experience

  • Operating at pace and being able to multitask effectively, combined with a passion to develop, are all essential skills needed to excel within this role. You will also need:
  • Minimum of 3 years’ experience within Sales (preferably within spirits industry).
  • Confident working with multiple internal and external stakeholders.
  • Self-starter, comfortable in multi-skilling and operating at pace.
  • Excellent organisation and planning skills.
  • A passion for the drinks industry and building 1st class customer relationships.
  • A flair for presenting ideas and plans with the ability to flex style to their audience.
  • Ability to work under pressure and to deal with ambiguity.
  • Remains abreast of legal regulations in the industry.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.