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Careers at Bacardi

Sales Representative On Trade (Athens & Ioannina)

Job Name

Sales Representative On Trade (Athens & Ioannina)




Athens, Ioannina



Reporting Line:

Market Development Manager

Job type:

Full time

Lead recruiter:

Adriana Warchal

About the role

Your Opportunity

You will drive our on-trade strategy in your region, unlocking success through flawless execution of all activation across our portfolio.
Critically it will be about step changing how we cut through what is an incredibly tough, competitive, and challenging environment - via innovative cutting-edge activation to ensure we influence consumer choice both in outlet and beyond, as well as delivering profitable growth for the business.

About You 

We are looking for prim@s who want be part of our Family and want to develop their career in a dynamic team. 
You need to be result oriented looking to develop the business as a founder in your RTM with focus on growing our Premium portfolio and Innovations and protecting the Core business.


In this role you will be responsible for supporting the activation and distribution of the whole Bacardi product portfolio in the On Trade channel. The successful candidate will be responsible for working in partnership with the local Distributor Field Sales and multiple operating teams to lead and deliver the agreed activation plan at customer level. You will be responsible for ensuring that our products are always available, visible, attractive, recommended, and perfectly served every time. The successful candidate identifies new commercial opportunities, invest in new channels or regions, collaborate in creative ways with our partners, and execute programs to create value for the business and our customers.

We are looking for 3 Trade Activators to be in 2 key cities in Greece: 2 in Athens, 1 in Ioannina.
Key Responsibilities:
  • As part of the Activation team, you will need to contribute to deliver our 2 objectives: Excellence in execution in top on trade and NSV.
  • Being accountable for the implementation of the Commercial plan that delivers against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the top ON-Trade customers.
  • Develop and maintain effective relationships with customers to ensure shoppers find our Brands in the On Trade.
  • Negotiate in the Point Sales to deliver Distribution & Visibility targets.
  • You will look for new outlets to ensure our brands are where our consumers 

Skills and Experience

The Skills & Experience needed to create your legacy

Operating at pace and being able to multitask effectively, combined with a passion to develop, are all essential skills needed to excel within this role. You will also need:
  • Minimum of 3 years’ experience within Sales (preferably within spirits industry).
  • Confident working with multiple internal and external stakeholders.
  • Self-starter, comfortable in multi-skilling and operating at pace.
  • Excellent organisation and planning skills.
  • A passion for the drinks industry and building 1st class customer relationships.
  • A flair for presenting ideas and plans with the ability to flex style to their audience.
  • Ability to work under pressure and to deal with ambiguity.
  • Remains abreast of legal regulations in the industry
Personal Qualities
  • Be pro-active, goal-oriented, and passionate about delivering results and constantly seek to improve.
  • Easily understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results.
  • Demonstrate resilience by overcoming challenges and staying calm under pressure. 
  • Demonstrate entrepreneurial thinking, looking for new ways to achieve better results.
  • Family: make the matrix work, team playing, helping others
  • Fearless: focus externally to win, looking for new business 
  • Founder: achieving the targets in a profitable way  
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges, you are presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.