Trade Ambassador Indonesia ( Jakarta)

Job Name

Country:

Indonesia

City:

Jakarta

Function:

Marketing - Communication - PR

Reporting Line:

Country Manager Indonesia

Job type:

Full time

Lead recruiter:

Adriana Betancourt

About the role

YOUR OPPORTUNITY

You will become the face and voice for our brands to the community, crafting and delivering the brand programming agreed in our sales, marketing and advocacy strategy. You will embody and represent the brand’s image and values externally and internally with the opportunity to leave your legacy as our Spirits expert.

Your deep knowledge about the Category, the Brands and their heritage along with your ability to inspire and excite consumers, partners and Primos about our products is the key to success in this role.

ABOUT YOU

We want you to think differently; to challenge and explore; to stretch our business thinking.
You are passionate, driven, confident and collaborative – combining commercial and marketing acumen and creative flair and collaboration
You’ll inspire others, bring people along with you.
For this role you must be self-confident, with personal drive and a strong work ethic to proactively seek opportunities for BACARDÍ. You must be a coach of Spirits, have top mixology skills, have good reputation in the industry and be social-media savvy.

Responsibilities

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Develop loyalty with the trade, so they list and push Bacardi brands.

• Drive bar training in relevant outlets to promote Bacardi brands and educate the on premise on creating the perfect serve.

• Identify and ‘mentor’ bartenders to become ‘brand champions’ for Bacardi brands, so that they promote the brand to both consumers and to other bartenders.

• Lead advocacy programs i.e Barrels & Bees, Whisky Dinners and Highball Challenge

• Push additional listing of our brands and cocktails in key on trade account

• Able to conceptualize, execute and evaluate consumer promotions

• Manage key cocktail bars – You will be the key account manager for this segment

Skills and Experience

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Must be able to communicate very well (English)

• Have good knowledge about the total Spirits category

• Has experience (5 years) in the bar industry

• Excellent presentation skills

• Socially engaging

• Wide network of strong industry relationships

• Strong organizational and time management skills

• Independent, self-motivated, confident but not arrogant

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Great communication skills and able to send across messages across very clearly and consistently

• Loves to deal with different kind of people. Able to create lasting relationships

• Insightful. Easy to see consumer or trade trends

• Willing to travel domestically as well as in the region

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

· Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

· Family; We treat each other, and our communities, like Family. Always.

· Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.