Careers at Bacardi
Trade Ambassador- Malaysia
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About the role
Responsibilities
- Represent Bacardi Martini as TRADE AMBASSADOR of Malaysia
- To support the sales and marketing team to achieve desired brand targets and advocacy among trade partners
- This role is based in Kuala Lumpur and may require travelling in the city as well as working in late hours for events and/or bar visits
- Develop loyalty with the trade, so they list and push Bacardi brands.
- Drive bar training in relevant outlets to promote Bacardi brands and educate the on premise on creating the perfect serve.
- Identify and ‘mentor’ bartenders to become ‘brand champions’ for Bacardi brands, so that they promote the brand to both consumers and to other bartenders.
- Lead advocacy programs i.e Barrels & Bees, Whisky Dinners and Patron Perfectionists
- Push additional listing of our brands and cocktails in key on trade account
- Able to conceptualize, execute and evaluate consumer promotions
- Manage key cocktail bars – You will be the key account manager for this segment
Skills and Experience
- Must be able to communicate very well (English and Malay)
- Have good knowledge about the total Spirits category
- Has significant experience (5 years) in the bar industry
- Excellent presentation skills
- Socially engaging
- Wide network of strong industry relationships
- Strong organizational and time management skills
- Independent, self-motivated, confident but not arrogant
- Great communication skills and able to send across messages across very clearly and consistently
- Loves to deal with different kind of people. Able to create lasting relationships
- Insightful. Easy to see consumer or trade trends
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
· Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
· Family; We treat each other, and our communities, like Family. Always.
· Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.