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Careers at Bacardi

Trade Ambassador - West

Job Name

Trade Ambassador - West







Reporting Line:

 Advocacy Lead - India

Job type:

Full time

Lead recruiter:

Niharika Yadav

About the role

Your Opportunity

Are you ready to make some great Moments that matter for the consumers, Bartenders and yourself?

Are you ready to work with Iconic brands and Liquids that are the best in the world?

Unleash your mixology skills and be ready to become the face and voice for Bacardi brands to the community, where you will be crafting and delivering some amazing brand Programming.

You will embody and represent the brand’s image and values externally and internally with the opportunity to leave your legacy as our Spirits expert. Your deep knowledge about the Category, the Brands and their heritage along with your ability to inspire and excite consumers, partners and Primos about our products is the key to success in this role. You will be working closely with Marketing and Sales team.

About You 

For this role you must be self-confident, with personal drive and a strong work ethic to proactively seek opportunities for BACARDÍ. You must be a coach of Spirits, have top mixology skills, have good reputation in the industry and be social-media savvy.


With our Consumer at the heart, your key focus will be to:
  • Develop loyalty with the trade, so they list and push Bacardi brands.
  • Drive bar training in relevant outlets to promote Bacardi brands and educate the on premise on creating the perfect serve.
  • Identify and ‘mentor’ bartenders to become ‘brand champions’ for Bacardi brands, so that they promote the brand to both consumers and to other bartenders.
  • Lead advocacy programs i.e. Bacardi University, Bacardi Legacy and Patron Perfectionists
  • Push additional listing of our brands and cocktails in key on trade account
  • Able to conceptualize, execute and evaluate consumer promotions
  • Manage key cocktail bars – You will be the key account manager for this segment

Skills and Experience

The Skills & Experience needed to create your legacy
  • Must be able to communicate very well.
  • Have good knowledge about the total Spirits category
  • Has significant experience (5 years) in the bar industry
  • Excellent presentation skills
  • Socially engaging
  • Wide network of strong industry relationships
  • Strong organizational and time management skills
  • Independent, self-motivated, confident but not arrogant
  • Creative and inspiring
Personal Qualities
  • Must be culturally sensitive
  • Great communication skills and able to send across messages across very clearly and consistently
  • Loves to deal with different kind of people. Able to create lasting relationships
  • Insightful. Easy to see consumer or trade trends
  • Willing to travel within Philippines as well as in the region
  • We are looking for people who are globally mobile and have aspirations to experience different cultures.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.