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Careers at Bacardi

Trade Marketing Coordinator - Modern Trade

Job Name

Trade Marketing Coordinator - Modern Trade




São Paulo, São Paulo



Reporting Line:

Senior Trade Marketing Manager

Job type:

Full time

Lead recruiter:

Renan dos Santos

About the role


In this role,- you will be responsible for translating the strategy of each brand and channel into execution strategy. Ensuring budget control and optimization, monitoring and action plan in order to deliver the main business KPIs.


  • Close collaboration with the commercial manager, leading business plans for the Modern Trade customers;
  • Lead the merchandising agency and team;
  • Develop the annual promotional calendar by brand for the main customers, in line with brand's strategy.
  • Monitoring KPIs (sell out, PDV execution KPIs);
  • Sell out analysis by customer and brand, with key opportunities and insights.
  • Present trends and business opportunities to accelerate sell out;
  • Monitoring the execution of plans and evaluating the results, to drive continuous improvement;
  • Participate in the channel's strategic plan, defining clear priorities to ensure long-term growth;
  • Channel investment management, according to profitability and return on investment goals.

Skills and Experience

Experience in Trade Marketing, with FMCG or spirits industry experience if possible;
Experience in the Modern Trade channel (key accounts/cash carry);
Merchandising knowledge;
Strong analytical skills – able to identify business opportunities & insights to drive business growth;
Interpersonal skills to collaborate with cross functional teams;
Strategic thinking and execution mindset;
Planning and Organising: sense of urgency, prioritization, and time management.

  • Business analysis skills – ability to understand the business needs and drivers and translate into plans 
  • Communication for results – ability to express business concepts, ideas, and conclusions orally and in writing. Ability to build and deliver presentations to all levels and explain concepts in simple, understandable language
  • Business acumen / knowledge – proactively seeks information on the direction, goals and industry competitive environment to determine how own function can add value to the organization – makes decisions and recommendations clearly linked to the organization's strategy and goals, reflecting an awareness of internal / external dynamics
  • Teamwork – collaborates with other members of formal and informal groups in the pursuit of common missions, vision, values and mutual goals – places team needs and priorities above personal needs – involves others in making decisions that affect them – draws on the strengths of primos and gives credit to others' contributions and achievements. 
  • Thoroughness – demonstrates attention to detail and accuracy – defines and organizes tasks, responsibilities and priorities – takes responsibility for timely completion
  • Initiative – voluntarily takes the first steps to identify and address existing and potential obstacles, issues, and opportunities – gathers and analyze information or data on current and future trends of best practice – seeks information on issues impacting the progress of organizational and process issues 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.