Skip to content

Bacardi

Careers at Bacardi

Trade Marketing Executive

Job Name

Trade Marketing Executive

Country:

Philippines

City:

Manila

Function:

Commercial

Reporting Line:

Country Manager - Philippines

Job type:

Full time

Lead recruiter:

Clarisse Lainez

About the role

What does a Trade Marketing Executive do?

Trade Marketing Executive at Bacardi work in tight collaboration with their Country Leadership Teams and play a critical role in taking our great portfolio of brands to the next level. They do this by crafting brilliant strategies based on astute consumer insights and crisp execution at commercial level.   

About You 

As a Trade Marketing Executive, you will own responsibility for the development, execution and performance of all programs designed to increase presence and ultimate take-away and being responsible for management and monitoring of Trade Marketing Investments and initiatives execution. You would also be responsible for contribution to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans.

Responsibilities

With our Consumer at the heart, your key focus will be to:
  • Build/maintain/strengthen relationship with key on trade accounts and distributor
  • Put consumer/s at the heart in every execution
  • Drive listing and availability of Bacardi Martini products in the on trade
  • Execute visibility of our brands in the on trade
  • Implement agreed IAP (Integrated Activity Plan) including channel strategy
    • Manage Partnership contracts
    • Generate volume through pouring contracts
    • Execute brand promotions/activations
    • Event management – planning, execution and evaluation
    • A&P management

Skills and Experience

The Skills & Experience needed to create your legacy
  • Highly Driven
  • Strong local / English language skills.
  • Ability to communicate at different organization levels.  
  • Excellent presentation skills with strong interpersonal leadership and Team Management skills.
  • Excellent ability to interpret the marketing vision and drive value adding insights and budget management experience
  • Organized and determined persistent person
Personal Qualities
  • Good and effective communication and negotiation skills, leadership who is proactive and a good team player.
  • Ability to promote cross functional effectiveness. Decision making oriented & able to quickly react to changing environment

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.