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Careers at Bacardi

Trade Marketing Manager Martini Benelux

Job Name

Trade Marketing Manager Martini Benelux






Marketing - Communication - PR

Reporting Line:

Head of Trade Marketing Off-trade

Job type:

Full time

Lead recruiter:

Adriana Warchal

About the role


You will play a crucial role in the Trade Marketing team, working with Brand Manager(s) & external agencies to develop game changing purchaser marketing programs to ensure we win across the on & the off trade.  
As part of this process, you will be expected to input to the Region on local needs for the Below The Line (BTL) activation playbooks they will develop, to lead agency briefings both to deliver best in class local IAP activations.  
In this job, you work closely together with the Marketing department, field colleagues and with the Key Account Managers. You report to the Head of Trade Marketing Off-trade. 


You are an action oriented, high energy, driven, collaborative team player, agile and passionate about sharing your point of view.

Your entrepreneurial style means you’ll thrive on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.

Your strong communication, presentation, networking, and interpersonal skills will be key to your success.



You have full ownership of the deployment and performance of your respective brand portfolio for the Off-Trade channel and On-trade channel. On average, your time investment will be split into 80% off-trade focus and 20% on-trade focus.  

Your key responsibilities are divided into 2 major pillars: 

  • Planning & Activation Focus: 
    • Delivering world-class Integrated Activity Plans (IAP) and executing those plans for your respective brand on time & in full (OTIF) for both the on & off trade channels. 
    • Ensuring “bigger bolder better” Below The Line programs to ensure synergetic 360° programs 
    • Perfect budget management & follow-up of A&P 
    • Optimal resource allocation to best fit the strategy & brand needs at channel and customer level.  
    • Responsible for closely monitoring our business performance across brands and customers with the intent to course correct where needed for optimal results. 
    • Continuous measurement & evaluation of all activations (incl. corrective actions if relevant) 
    • Setting up the high level strategy down to the lowest detail of the execution (eg. Ordering wobblers) 
    • Setting up tailor made activations for your brand at key customers/channel,  
  • Commercial Focus: 
    • Translation of shopper insights into compelling trade story  
    • Marketing Single-Point-Of-Contact for Delhaize 
    • Generate brand plan excitement for our internal and external stakeholders – from our field to our biggest clients 
    • Monthly field visit and continuous attention to field dynamics to ensure being close to the market 

Skills and Experience

  • You have a Master degree or equivalent through experience. 
  • 2-4 years relevant experience (customer marketing, brand management, sales or agency side) 
  • You work in an organized manner and you are excellent at prioritization and planning. 
  • You are able to work under pressure and to deal with ambiguity.  
  • Experienced in understanding customers business to drive growth
  • This role is based in Belgium, however, you are required to travel at least once a week to the other country (Netherlands).

  • You are pragmatic and hands-on. 
  • You are a great stakeholder manager and have good communication skills  
  • You have a critical mind and are creative in looking for solutions/improvements. 
  • Proficiency in English, fluent in Dutch or French (ideally both) 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.