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Careers at Bacardi

Trade Marketing Manager - North

Job Name

Trade Marketing Manager - North







Reporting Line:

Region Head - North

Job type:

Full time

Lead recruiter:

Neha Malik

About the role

Your Opportunity

Trade Marketing Managers at Bacardi work in tight collaboration with their Regional Leadership Teams and play a critical role in taking our great portfolio of brands to the next level by driving volumes and augmenting market share. They do this by brilliant execution of brand strategies taking them through the line, ensuring commercial excellence.

About You 

As Trade Marketing Manager, you will own responsibility for the development, execution, and performance of all events/activations designed to increase brand presence and ultimate take-away. You will be responsible for management and monitoring of Trade Marketing Investments and initiatives execution.  You would also be responsible for contribution to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans. 


With our Consumer at the heart, your key focus will be to:
  • Responsible for any form of communication directly or indirectly linked to Company/Brand equity in collaboration with Consumer Marketing.
  • Responsible for ensuring alignment across the Sales and Marketing organizations on regional sales team asks and marketing initiatives, including coordination with Customer Marketing and budget management.
  • Lead in-market delivery of all trade facing brand activities in partnership with Consumer/Customer Marketing teams, as defined in the IAP, ensuring executional excellence.
  • Manage A&P budget for the region planning activations and promotions driving equity, brand awareness and recruitments.
  • Responsible for working closely with key customers to provide category and shopper insights to drive performance.
  • Manage and evaluate trade promotion levels to achieve maximum returns.
  • Actively support effective matrix working across customer marketing and regional sales teams

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience in multiple specialty areas: planning & execution of activations, leveraging new/emerging channels for recruitments, promotions, events, agency management etc. 
  • Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco- beverage industry. Drinks and Lifestyle Category experience is an advantage. 
  • Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of promotional activity and through-the-line activation.
  • Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes.
  • Strong analytical & financial skills and budget management experience
  • Excellent presentation skills with strong interpersonal leadership and team management skills
  • Ability to communicate at different organization levels
Personal Qualities
  • Globally minded and able to demonstrate cross-cultural understanding and sensitivity. 
  • Great communication skills and gravitas with the ability to present credibly to local and global stakeholders. 
  • Good at Multitasking & Socially engaging. We want someone who will love this job and make that clear for everyone they work with! 
  • Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers and stakeholders.
  • Someone who can study the competitive market in the region and use available insights to develop initiatives to grow the category.  Should be willing to travel through different markets in North.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.