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Bacardi

Careers at Bacardi

VP Patron Sustainability and Innovation

Job Name

VP Patron Sustainability and Innovation

Country:

United Kingdom

City:

London

Function:

Marketing - Communication - PR

Reporting Line:

CMO Grey Goose, Patron & Agave

Job type:

Full time

About the role

YOUR OPPORTUNITY

This role will be responsible for driving the Agave and Sustainability agenda for PATRÓN, in partnership with global marketing and supply teams. Innovation is at the heart of how we deliver our Best10 ambition for PATRÓN, so this person will architect the PATRÓN innovation strategy to ensure we achieve our goals. As a “progressive pioneer, sustainability is critical to PATRÓN and our desire to make the world a better place. Sustainability is also key to thriving in our Hacienda Supply and therefore, a joint holistic effort will be required in partnership with our Supply organisation. This is an exciting and visionary role that blends strategic and creative thinking with strong leadership and stakeholder and matrix management.

ABOUT YOU

You have experience in creating successful innovation strategy and execution. You are passionate about making a difference and you have a strategic vision that is anchored firmly in the future, enabling you to help others see things differently and influence others to follow. You will build excellent relationships enabling you to effectively influence stakeholders from board level to sales consultant, to heavyweight external business partners. Your drive and clarity will help rally the business to focus on the key decisions and levers that will set the business up for long term success.

Your ability to manage multiple projects at any given time will be key, as will be your ability to work seamlessly and influence behavior within the matrix, in particular with Insights, Supply, RGM, CPA, Commercial, and Customer Marketing teams.

Responsibilities


RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
  • Develop a compelling, business-driving and profitable sustainability agenda and execution for the Bacardi agave brands (in partnership with key stakeholders)
  • Lead the strategic thinking and coach the team to deliver excellent execution of the PATRÓN innovation agenda
  • Ensure the PATRÓN innovation agenda and executions delight consumers and drive recruitment, brand growth and profit
  • Oversee the exciting renovation agenda for PATRÓN
  • Ensure Inclusive leadership, culture and motivation of the PATRÓN Innovation team– building ambition through an entrepreneurial and innovative culture

Skills and Experience

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
  • 15+ years, with 7-10 years at the Director/Sr. Director level, of Innovation and brand management experience in progressive roles.
  • Proven ability to make Sustainability a key part of a brand’s growth and profit agenda
  • Experience in defining Brand Architectures to fit consumer needs and inform product, packaging innovation pipeline
  • Partnering with the Insights and the Operations teams to build winning innovation and sustainability strategies and execution to drive growth and recruit consumers
  • Build effective relationships and excitement within the organization with all stakeholders to ensure engagement leading to project delivery and always maximizing the innovation opportunity.
  • Ability to work across multiple functions (e.g. marketing, finance, supply)
  • Proven ability to create strong value adding relationships across the organization, with agencies and key stakeholders. Very strong executive presence and gravitas 
  • Experience in multiple specialty areas: digital, innovation, sustainability, commercial etc.
  • Verbal/written skills at all levels in an organization; ability to generate meaningful presentations
  • Remains abreast of legal regulations in the industry
  • Bachelor's degree required
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
  • Senior Positions in Marketing and brand building roles with Alcoholic Beverage or Luxury category background is a strong preference
  • Huge drive and capacity for managing multiple projects and responsibilities
  • Curiosity to learn, passion for understanding consumer and being on the leading edge of cultural and consumer trends
  • Collaborative leader and team player
  • Competitive spirit

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.