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Careers at Bacardi

Wholesalers Key Account Manager

Job Name

Wholesalers Key Account Manager







Reporting Line:

Wholesalers National Account Manager

Job type:

Full time

Lead recruiter:

Alessia Colucci

About the role

In this role you will be:
  • Participate in the negotiation with main Wholesalers in coordination with the Sales Department;
  • Ensure the negotiation with partner distributors to improve the distribution of products in portfolio in different commercial channels.
  • In this role, you will primarily be based in the Local office where you will be working with multifunctional team colleagues.


Support day to day the Wholesaler National Account Manager in the definition of local contracts in the wholesalers channel, through:

  • Definition of targets
  • Implementation of targets in contracts
  • Management of the customer within the contracts
  • Participate in the definition of the contracts and the relationship with wholesalers and their sales network in coordination with the Area Manager On Trade, through:
  • Presentation of the Company and the new products;
  • Coaching to the sales network of wholesaler’s partner;
  • Monitoring the correct application of the contract during customer’s sales activities (Wholesalers partners)
  • Monitoring the wholesalers market in order to contrast/prevent competitors’ initiatives
  • Share and steal best practices across channels and customers
  • Creation and implementation sell-out activities with partners distributor to develop business with customers
  • Create the Joint Business Plan (JBP) to protect and develop business with customers
  • Executing Bacardi Sales Way targets (distribution, visibility…) with customer, aligned with Business KPIs.
  • Ensure that all sales processes and tools are followed and compliant to standards
  • According to the internal and the external relations employed in the role, the knowledge of both Italian and English is a must.

Skills and Experience

Minimum of 3 years commercial experience in sales and/or marketing. Track record of customer development and cross functional working.


To be supported by your line manager


Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.  We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.