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Careers at Bacardi

eMarketing AM Digital Commerce, Shanghai

Job Name

eMarketing AM Digital Commerce, Shanghai






Marketing - Communication - PR

Reporting Line:

eMarketing Manager, Digital Commerce

Job type:

Full time

Lead recruiter:


About the role

Your Opportunity:

As a member of Bacardi China's fastest growing business team, you will have the most comprehensive understanding of the entire Bacardi China customers. At the same time, your will  establishing good cooperative relationships with different existing and new business partners, such as Tmall, JD, etc. Also support DC team daily Operation.

About you: 

The operation executive Digital Commerce will be a natural specialist and be able to support their team to deliver against ambitious targets. 

Responsible for Annual Account Planning, account budget management and the implementation of account sales activities.

Responsible for the planning, execution and day-to-day management of the store set-up and operations on

Accountable for the delivery of sales turnover, service quality and store profitability.


With our Consumer at the heart your key focus will be:

  • Lead EC campaign calendar for cross channels, and set up annual campaign strategy & monthly calendar, incl. objective, KPI, campaign idea, in-site and out-site resources combination, Live, CRM and other consumer engagements (Big IP, Daily activation & Cobranding)

  • Sell in or pitch EC campaign/innovative plan to customer (TM/JD,etc) 

  • Develop Bacardi Store live and KOL Live opportunities among TOP KOL on Tmall/JD/Tiktok
  • Lead EC CRM activity calendar for cross channels, ensure excellent execution during the process and provide summary and learning after launch.

  • Work close with ISV to deep dive into consumer portfolio from Member/Live

Skills and Experience

The skills and experience needed to create your legacy:
  • More than 5-year experience in e-commerce management, experience in apparel industry is preferred

  • Familiar with EC mkt tools, consumer behavior and sales data analysis. Passionate about innovations.

  • Ability to multi-task and attention to details

  • Good command of both written and spoken English and Chinese

Personal Qualities - Share our Founder's passion and entrepreneurial flair
  • Be active flexible and responsible
  • Good team spirit , high work enthusiasm 

  • Good communication skill 

  • Be positive under great pressure

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.